New Delhi, November 26, 2014 – Microsoft Devices today launched the Microsoft Lumia 535with the latest Windows Phone 8.1 operating system and Lumia Denim,bringing the best Microsoft services to more affordable price levels. Offering five great integrated Microsoft experiences, a wide-angle 5 megapixel front facing camera, and a spacious 5 inch display protected with Gorilla Glass 3 ,the Lumia 535 helps people do more of what they want, for less. It will be available in stores across the country starting Nov 28, 2014 at a best buy price of INR 9199/-. Designed to be tough and durable and stay as vibrant and colorful as the day you bought it, the Lumia 535 will be available in bright green, bright orange, white and black.
Bhaskar Pramanik, Chairman, Microsoft India, said,“Today we have consumers in India for whom the mobile phone is not only their primary device, but sometimes the only device they use. Microsoft is committed to delivering the power of everyday mobile technology to everyone through its devices and services such as OneDrive, Outlook, Skype, Bing, Outlook, MSN and Xbox Live which power them. The new Microsoft Lumia 535 sets the benchmark in bringing the best of the Windows Phone ecosystem at an accessible price point to consumers in India.”
Speaking at the launch, Ajey Mehta, Managing Director, Nokia India Sales Pvt. Ltd. (A subsidiary of Microsoft Mobile Oy) said, “Innovation should be available to everyone and our endeavor is to make it accessible through our range of affordable Lumia devices. Younger tech-involved audiences are increasingly looking at an uncompromised experience on their smartphones.With access to the best services right out of the box at a price they can afford, we believe the Lumia 535 is an ideal solution to offer young India.”
Just right for young Indian smartphone users: With Lumia 535, the latest quad-core smartphone, users can enjoy
5 Microsoft experiences
Make memorable Skype video calls and seamlessly switch between voice and video with built-in Skype integration
Access, edit and share Word, Excel and PowerPoint documents and OneNote notebooks wherever you are, with the pre-installed and free for life Office suite
Always be in the game with Xbox on your Lumia 535. Connect and play with friends wherever you are, using your Xbox Live avatar and gamer profile to keep track of scores and wins
Save and sync photos, videos and Office documents securely with 15GB of free OneDrivecloud storage
Connect with work and personal e-mail while on the go, with Microsoft Outlook built-in.
A wide-angle, 5 megapixel front facing camera: Click great selfies with its 5MP wide angle front-facing camera, fitting in more people and memorable backgrounds in the frame than any other smartphone camera.
A spacious 5 inch display: Showcase photos and videos or get even more productive with Office on the large, 5” inch display
Never miss a call or text, and be reachable on both SIM cards at any time with Smart Dual SIM for maximum flexibility
The India offer
All Lumia 535 owners on Vodafone subscriptions will get to enjoy 500 MB data internet pack per month, free of cost for 2 months. The offer is applicable for subscribers currently not active on internet packs. Subscribers can use internet on 3G / 2G / EDGE as per availability
Online shoppers can use the Windows Phone Jabong app on their Lumia 535 and get a total of Rs. 6000 off on their purchaseover a period of 3 months
Paytm, India’s largest mobile payments service will offer Rs. 600 worth of extra charge on any recharge [@ Rs. 150 pm over 4mths]
eBooks worth Rs. 1,500 free on Flipkartebooks
2 months of BoxTv subscription worth Rs 720 absolutely free
Special OneDrive and Office365 Business offers across the Lumia range
Microsoft also announced twospecial packages for new consumers across all Lumia smartphones. All Lumia devices running Windows Phone 8 onwards (from Lumia 520 to Lumia 1520) will be available with the option of an additional cloud storage of 1TB on OneDrive for Business at aprice of Rs. 799 per annum*. This translates into storage space for more than 300,000 songs or 3000 full length feature films! Additionally, the Office 365 Business Premium package will be available to all new Lumia buyers at an unbeatable price ofRs. 2499 per annum*. Lumia buyers opting for this package will get one licence, to be used on a total of 15 devices i.e., 5 PCs (Windows / MAC), 5 Tablets (Windows / iPads) and 5 Smartphones (Windows / iOS / Android).
“This carries forward our promise to bring alive Microsoft services on Lumia devices across price points. We believe the OneDrive and Office 365Business packages will empower all Lumia users to be more productive on the go,” said Ajey Mehta.
Tech specs summary:
|Lumia 535 Dual SIM
|Windows Phone 8.1 with Lumia Denim
|HERE location services
|Free global HERE Maps and HERE Drive + Free HERE Transit available in the Store
|5” qHD 960×540 screen
|1.2 GHz quad-core Qualcomm Snapdragon 200 processor
|5 MP AF, Lumia Camera, LED flash
|Front facing camera
|5 MP wide-angle Fix focus FWVGA 864*480 for video
recording & video playing
|8GB + 15GB free OneDrive, micro SD up to 128GB
*Promo prices till December 31, 2014
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