ETCIO.com: Sun shines for Cloud, but GST can be pivotal for Microsoft
The Goods and Services Tax (GST) has forced and hastened technology adoption among SMEs. In a conversation with Economictimes.com, Amit Kumar, General Manager, Small and Mid-Market Solutions and Partners at Microsoft India said the, “opportunity is huge”. There is a huge focus on the entrepreneurial energy in the small and medium businesses. I think the biggest driver for me is the digital transformation. Today, businesses are thinking of how they can use technology to reach out to more customers, to connect and enable customers or to get their team or employees to respond better to customers. They are also looking at how they can reduce the cost of their operations, which means the products that people were selling are becoming different. I think the mindset of people who run businesses is changing – is becoming digital. That is what we see happening across the country,” he further said.