Bloomberg: Businesses get boost with Microsoft Dynamics suite
Microsoft is paving the way for productivity in the Middle East with the launch of the new Microsoft Dynamics AX and CRM Online 2016. Karim Talhouk, Director, Microsoft Business Solutions for the Gulf region, said, “It will enable people and empower individuals inside any organization to redefine their business processes faster, and make smarter decisions based on insight and intelligence. The result of this would be delivering an amazing customer experience in order to retain and win new customers.” Christian Pedersen, General Manager, Microsoft Enterprise ERP for the United States, added, “There are two core products on our customer engagement platform which is very much centered around what we do on Dynamics CRM, and then there are the operational capabilities, that is where we have Dynamics AX targeting the upper mid-market enterprise level organizations. We have SMEs that are more targeted with Dynamics NAV and Dynamics GP. But we look at upper mid-market enterprise level customers and that is what we are targeting with our Dynamics AX.”