Bloomberg: Apple, Samsung and Microsoft named most relevant brands by Prophet’s New Brand Relevance Index
Prophet, a global brand and marketing consultancy, unveiled the findings of its inaugural Brand Relevance Index (BRI). Technology companies Apple, Samsung and Microsoft topped the list as the most relevant consumer brands today. The BRI surveyed 10,000 U.S. consumers about 400 brands across 27 industries, and determined the top 10 most relevant brands are Apple, Samsung, Microsoft, Netflix, Nike, Chick-fil-A, Amazon, Spotify, LEGO and Sephora.