Communications Today: Microsoft makes a big smartphone push
Microsoft is ramping up the momentum of its mobile business and is driving itself towards the low-end, budget market segment to stay right in the middle of the competition in emerging markets like India. The strategy continues to yield results as analysts say that nearly 78 percent of market demand is for phones in the sub-Rs 10, 000 range. “We at Microsoft believe that the smartphone is the new PC and a PC helps any user to multi-task and to do more with one device,” said Raghuvesh Sarup, Director—Marketing, Microsoft Devices India.