Deccan Herald: Microsoft to drop ‘Nokia’ from Lumia phones
Microsoft is going full throttle to undertake a rebranding exercise on a country-by-country basis by dropping the Nokia name from its smartphones. “This is a very exciting time for us and for Lumia products,” said Tuula Rytila, Senior Vice-President of Marketing, Microsoft Phones. “Our global and local websites are going through a transition as we speak, and in the coming days our social channels will get a new name too—they will be called Microsoft Lumia.”