New Delhi, IN – August 27th, 2015 – Saavn, India’s leading music streaming app, today announced the much-anticipated launch of Saavn for Windows 10. The best Windows ever, Windows 10 is fast and familiar, personal and more productive and empowers consumers to do great things. Launched last month, millions of Windows users have already upgraded to the new operating system. With Saavn for Windows, consumers will now have access to India’s #1 music streaming experience, with more than 10 million tracks across 11 languages.
Music listeners on Windows can now enjoy Saavn’s core products and features, including phonetic search, dynamic bit-rate streaming, and industry-leading design. Saavn for Windows is launching as a Universal Windows App with an adaptable layout for desktop and tablet. The mobile app will be available when Windows 10 is available on mobile later in the year.
“With more than a billion Windows PCs running today, Windows leads the market for desktop operating systems. Their products are widely used and loved in India. Music fans have been very eager to stream Saavn on Windows, so we are absolutely thrilled to welcome the fast-growing Windows user base to the Saavn family today,” Mahesh Narayanan, Global Chief Operating Officer for Saavn, said.
A demo the Saavn for Windows app was presented to attendees at the Windows 10 launch event in Delhi on July 29th. Starting today the Saavn for Windows app will be made available to the public.
“We see Windows 10 as a first step to an era of more personal computing. Windows 10 will open new doors to consumers and developers with one platform, one store and a growing catalog of Universal Windows Apps. With the free upgrade of Windows 10, we expect rapid adoption of hundreds of millions of consumers to spark a re-energized ecosystem. We are excited to announce the launch of Saavn for Windows 10 and are confident that our users will love the comprehensive music catalogue that this app offers,” Harish Vaidyanathan, Director – ISV Business, Microsoft Corporation India Pvt. Ltd., said.
In addition to an adaptive layout, the Saavn app has been optimized for the Windows dynamic landing page – allowing consumers to pin the Saavn app on to their Start screen – giving them quick access to their favorite music. The Saavn app also comes equipped with the Windows live tile functionality. Once in the app, the Saavn home screen and core features are aligned with those of Android and iOS.
Features and app functions include:
-New and Trending
-Charts and Playlists
-Moods and Genres
-Queue and Clear Queue
Additional features will be launched in the coming months, including Saavn Social features (Tag, Chat, Follow and Share), Saavn Radio, and Saavn Pro, for online and offline listening.
Saavn is India’s leading digital music service, transforming how people around the world access and experience music on a daily basis. Saavn’s unique combination of Internet radio and on-demand music capabilities, coupled with proprietary social features like music tagging and music chat, deliver one of the richest media experiences available on mobile and Web today. Saavn is currently accessed in more than 150 countries and offers 10 million+ tracks in 11 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, and Bhojpuri. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.Saavn’s institutional investors include Tiger Global Management, Bertelsmann India Investments, Liberty Media, Steadview Capital, Mousse Partners, Quilvest, and others.
The company’s award-winning iOS and Android mobile products include phonetic search, dynamic bit-rate streaming, global native ad-serving, and industry-leading design. With Saavn Pro, users can listen to music ad-free and offline. And through partnerships with Apple, Google, Facebook, Twitter, and Shazam, Saavn reaches more music fans than any other South Asian music service. In early 2015, Saavn partnered with the global non-profit AkshayaPatra to launch #MusicForMeals, a streaming-powered initiative to provide midday meals for school-going children in India.
About Microsoft Corporation India Pvt. Ltd.
Founded in 1975, Microsoft (Nasdaq “MICROSOFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.