In India, 88 percent of the population is non- English and around 50 percent speaks Hindi, it is reflected on the country’s digital landscape where the content is being made compatible for various local languages. Industry reports and researches suggest that the number of local language Internet users in India is growing at 47 percent year-on-year.
The searches made on Microsoft Bing also highlight country’s language diversity. Language searches have seen a year-on-year growth on Bing. As per the last year’s figures, 12 percent out of the total people use Indian language to search queries on internet using mobile phones. 70 percent of the search queries entered on Bing has been reported to be in Devanagari which is used by many Indian languages such as Hindi, Marathi, Sanskrit etc. The year for Bing was interesting. People used different keywords to search information across various sectors such as Entertainment, Politics, Business, Sports.
Here are the interesting consumer insights on what Hindi speaking audience have been searching on Bing.
About Microsoft India
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 8,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai, and Pune.