ZEE5 takes its expansive library of multilingual content to audiences around the world with official cloud service provider Microsoft Azure
Mumbai, 2nd November 2018: ZEE5, Zee Entertainment Enterprises Ltd.’s globally launched digital entertainment platform has chosen to take its unrivalled library of multi-genre and multi-language content to the world with Microsoft Azure. Through this continued partnership, ZEE5 plans to leverage Microsoft Azure solutions to further empower its platform on an international stage.
ZEE5 went live in 190+ markets worldwide earlier in October across platforms, offering audiences around the globe a completely integrated entertainment experience, with both On-demand and Live TV. ZEE5 offers the largest width and depth of multi-genre content including news and entertainment across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. ZEE5 comes packed with 1,00,000 hours of On Demand content, including Movies and TV Shows, Music, and Health and Lifestyle videos along with a slew of originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels.
Speaking about the partnership, Amit Goenka, CEO, Zee International and Z5 Global, said, “Ensuring consistent performance for a seamless customer experience and security are of paramount importance to us, and we are extremely happy to partner with Microsoft for this. The elasticity and security they provide have been key to deploying our new service, and in building a more scalable platform.”
Sashi Sreedharan, Managing Director, Microsoft India said, “We are very excited about this partnership with ZEE5. The fast-increasing penetration of OTT services necessitates more efficient and secure ways to build scalable streaming solutions. Microsoft Azure services has not only enabled ZEE5 to expand their footprint globally, but it can accelerate seamless transition to personalized services in future. We are happy to partner with ZEE5 to cater to the entertainment demands of the global South Asian diaspora.”
ZEE5 uses a fully-managed Azure platform to perform infrastructure maintenance and load balancing. Azure has also helped ZEE5 to accelerate containerized application development within rigid stipulated timelines.
With growing internet penetration, OTT services are fast being adopted, not just in metro cities but in tier 2 and tier 3 cities as well. Azure is helping app providers become agile and scale rapidly on demand, in sync with the increase in customer base and app traffic.
Deployment of Microsoft DevOps (VSTS), Microsoft Azure PAAS, DBAS, Azure Media Service (AMS), App Service (Linux, Windows), Access Control Services (ACS), Azure Container Registry (ACR) and Functions, has enabled ZEE5 to reduce the burden on hardware and lower the maintenance of its services, while continuing to offer exceptional customer experience in a secure, compliant environment with high level of data security.
ZEE5 is the new digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1,00,000 hours of On Demand Content and 60+ live TV channels. The platform brings together the best of Originals, Movies and TV Shows, Music, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
Zee Entertainment Enterprises Ltd. (ZEEL) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.
With its new brand ideology and purpose – “Extraordinary Together”, ZEEL aspires to provide a unified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary and become extraordinary.
ZEEL is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEEL has more than 260,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,800 movie titles across various languages. ZEEL has also produced several movies for theatrical release and is the fastest growing music label in India. It has a presence in the digital space with ZEE5 and has also ventured into live events.
Official Social Media Platforms:
About Microsoft India
Founded in 1975, Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 8,000 employees, engaged in sales and marketing, research and development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local datacenters to accelerate digital transformation across Indian start-ups, businesses, and government agencies. In 2016, Microsoft opened one of its eight Cyber Security Engagement Centers in the country, to address security needs of both public and private sectors.