Serba Dinamik Holdings Berhad (“Serba Dinamik” or the “Group”), a global integrated engineering services provider, on the 27th of August 2018, signed a Memorandum of Understanding (“MoU”) with Microsoft APAC Digital Advisory Services (“Microsoft”) in conjunction with Serba Dinamik embracing Industrial 4.0 through digital transformation.
Speaking at the signing ceremony, Group Managing Director / Group Chief Executive Director of Serba Dinamik, Dato’ Dr. Ir. Mohd. Abdul Karim bin Abdullah (“Dato’ Karim”) expressed, “Our Group has more than 10 subsidiaries and numerous of associate companies around the globe, and in order to enhance our productivity, innovation and cost-effectiveness through our digital capabilities, we have engaged with Microsoft as our partner to embrace Industrial 4.0 through digital transformation for the Group of our companies. We have planned to co-create a digital platform, concept or vision capability that can drive collaboration and connectivity among the management, field services workforce and partners to improve productivity and optimisation in plant turnaround and routine maintenance management, which encompasses pre-planning, on-site plant maintenance, operations support and monitoring.”
The engagement detailed in the MoU will be delivered throughout three distinct stages, namely Discovery, Design and Deliver. Due to the complexity of the business, both Serba Dinamik and Microsoft have agreed upon an agile sprint approach, which will target one of Serba Dinamik’s subsidiaries, PT Serba Dinamik Indonesia Plant, by reviewing the plant turnaround management and routine maintenance management at the Operations and Maintenance (“O&M”) facility. This will allow Microsoft to establish the first iteration of the digital transformation plan and digital innovation framework as Serba Dinamik’s first target model and intent to replicate to other parts of the Group in future agile sprints. The first phase of the project is estimated to be completed in 16 business weeks.
“By implementing Industrial 4.0 through digital transformation, we can modernise our workplace and most importantly be more systematic and efficient with data analytics and predictive maintenance. With the steps in place, we can ultimately enhance our productivity and cost-effectiveness,” Dato’ Karim further added.
Congratulating the Serba Dinamik team, the Microsoft Malaysia MD, K Raman added, “We are delighted to sign this MoU that is among our key initiatives to digitize the oil & gas sector in Malaysia. This partnership is also stemmed in our commitment to enable Malaysian businesses to ride the digital wave, to take advantage of the growth opportunities in the digital economy powered by Industrial Revolution 4.0. Our cutting edge technologies will empower Serba Dinamik to create value for their customers and maintain a competitive advantage in a digital-first world. Together, we will build a modern workplace at Serba Dianmik, by empowering employees to be more creative and collaborative, and ultimately apply technology to help shape the culture of work alongside driving productivity, innovation and cost-effectiveness.”