Datin Lim Bee Wah

Profile Picture of Datin Lim Bee Wah, EC Lead, Microsoft Malaysia, in suit

General Manager, Small, Medium and Corporate (SMC) Group,
Microsoft Malaysia


Datin Lim Bee Wah is the General Manager of Small, Medium and Corporate (SMC) Group at Microsoft Malaysia, where she is responsible for providing strategic direction to support SMCs in their digital transformation. Together with the support of Microsoft’s vibrant partner ecosystem, she aims to provide tailored Microsoft solutions that meet the unique needs of each SMC customer in Malaysia.

By closely collaborating with Microsoft’s partner ecosystem, Datin Lim is also empowering the growth of its partners by helping them build profitable business models, enabling them to recognize new opportunities and helping them identify new customers with market solutions and emerging technologies such as AI, IoT and machine learning.

Leading a talented and diverse team of professionals, Datin Lim oversees the transformation of Microsoft Malaysia’s sales teams including Relationship, Technical and Industry Sellers, to ensure they deliver value and satisfaction for all enterprise customers. She is also tasked with building a robust environment for the sales team to continually achieve ambitions and foster talent by empowering cross-team orchestration to drive enterprise customers to greater heights.

A veteran in IT & Communication with over 30 years of industry experience, Datin Lim brings immense breadth and depth of experience to her present role. Datin Lim joined Microsoft Malaysia in 2018 as the General Manager of Enterprise Commercial, where she was responsible for delivering long-term relationships and value to Microsoft’s Enterprise customers.

Before joining Microsoft, Datin Lim helmed the role of Country Managing Director for Malaysia at DXC Technology. Prior to that, she also helmed several roles at HP as Country General Manager for Malaysia, Enterprise Services Managing Director, Enterprise Services Sales Lead and Consulting & Integration Country Lead just to name a few.

Datin Lim holds a bachelor’s degree in Computer Science and enjoys reading and investing in stocks.



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