MSN New Zealand and Radio NZ today announced a partnership that will see digital content produced by Radio NZ distributed by MSN NZ.
The partnership will see news stories from Radio New Zealand’s website www.radionz.co.nz published and promoted across the MSN website www.msn.co.nz and apps. Their programming will be available to the more than 700,000 New Zealanders who use MSN each month*, which will significantly extend Radio NZ’s digital reach.
“Radio NZ produces some of the best original news content in New Zealand, so we are naturally excited to be delivering their stories to a new audience across MSN’s ecosystem,” said Matthew Janis, Market Lead for MSN New Zealand.
Glen Scanlon, Radio New Zealand’s Head of Digital, said the broadcaster was delighted to be partnering with MSN, given one of its main goals was to attract new readers and listeners.
“We tell unique stories from New Zealand and the Pacific, and part of our role is to ensure these are getting to as wide an audience as possible,” said Scanlon.
“MSN has a very large platform, one of NZ’s biggest, and there is currently little crossover between our audiences. We believe this partnership will enable us to reach a lot more people who are looking for the kind of high-quality journalism that we produce.”
Radio New Zealand is MSN New Zealand’s latest partnership with a respected publisher. Other MSN partners include Kiwi publishers NZ Newswire and Localist, as well as global media brands like the BBC, the Australian Broadcasting Corporation (ABC), The Guardian, and more.
*As measured by Nielsen MediaView in April 2015
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For more information contact:
John Barr
+64 4 474 1868
[email protected]
About Radio New Zealand
Radio New Zealand is a multi-media organisation which connects with more than 500,000 New Zealanders weekly. This is done through our website, radionz.co.nz, and our radio stations Radio New Zealand National and Concert. In addition, we reach out to the Pacific via Radio New Zealand International. We are unique, with our charter providing the guiding force which focuses us on independent, quality journalism and story-telling.
About MSN
MSN New Zealand combines premium content from the world’s leading media outlets with personal productivity tools to help consumers do more at every moment. The new MSN was released in October 2014 and spans multiple categories including sports, news, health and fitness, money, travel and entertainment, the new MSN provides a global perspective from thousands of publishers across the world. MSN makes information ‘actionable’ by incorporating personal productivity tools like hotel booking engines, shopping list generators, flight checkers, and savings calculators into the new experience. Additionally, the new MSN connects to popular services like Outlook.com, Facebook, Twitter, OneNote, OneDrive, and Skype, allowing users to see their latest updates, emails and chats.
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