The Generics Pharmacy leverages on the powerful benefits of Dynamics to provide quality and affordable medicines to more Filipinos
MANILA, Philippines, October 30, 2014 – In line with its commitment to transform businesses in the Philippines, Microsoft entered a partnership with one of the country’s leading drug stores The Generics Pharmacy (TGP) to power its operations with Dynamics AX. This solution will enable TGP to deliver an integrated, complete retail experience to its customers so the company can provide quality and affordable medicines to more Filipinos.
Similar to most of the successful local enterprises today, TGP started as a small company. Driven by its commitment to provide quality yet affordable medicines, the company strived to grow over the years to make generic drugs more available and accessible. Since 2001 when it ventured into retail, TGP has managed to establish over 20 outlets in Metro Manila alone. Today, TGP continues to be a trusted health and pharmaceutical partner of the Filipinos and with its growth, the company intends to be more strategic by leveraging modern-day business solutions like Microsoft’s Dynamics AX.
Microsoft Dynamics AX enables retailers of all sizes like TGP to be dynamic and to deliver complete shopping experience to their customers. Furthermore, Dynamics AX helps TGP to be more modern, more mobile, and more global to be relevant to the ever-demanding customers today. The solution capacitates TGP to efficiently deploy modern point of sale (POS), store operations, merchandising, e-commerce, call center, marketing, and finance among many others.
“Today, TGP has 1,600 branches nationwide and we are targeting to have 2,000 branches by 2015. We have decided to push the franchising strategy as we believe this is the fastest way to reach provincial areas like Laguna, Bulacan, and Tarlac among many others. With the Microsoft system in place, we would be able to gain more speed in our business process in terms of productivity and accuracy, and increase our number of outlets,” said Benjamin Liuson, President and CEO, The Generics Pharmacy.
“Today’s retail landscape offers daunting challenges. One of these challenges is the ever-growing complexity and demand of customers. With Dynamics AX and its end-to-end set of productivity and listening tools, businesses can understand modern-day customers and develop sustainable relationships with them to create profitable opportunities,” said Tanya Aguila-Loo, Business Solutions Lead, Microsoft Philippines. “We are proud to partner with The Generics Pharmacy and help them in their quest to revolutionize retail.”
To learn more about Microsoft Dynamics and how it can impact your business, visit www.microsoft.com/dynamics.