Microsoft Singapore appoints Arthur Huang as Consumer Channels Group Lead

 |   Singapore News Center

Electronics and telecommunications industry veteran to lead overall retail strategies for Microsoft’s consumer products in Singapore

SINGAPORE, 3 September 2015 – Microsoft Singapore today announced the appointment of Arthur Huang as its Consumer Channels Group Lead.

Arthur Huang Director, Consumer Channels Group, Microsoft Singapore
Arthur Huang
Director, Consumer Channels Group, Microsoft Singapore

As Consumer Channels Group Lead, Arthur reports directly to Jessica Tan, Managing Director of Microsoft Singapore, and is responsible for developing the overall retail strategies for Microsoft’s consumer products, including Windows PC, Surface, Xbox, Office and Microsoft Hardware in Singapore. He will also play a key role in developing and enhancing relationships with original equipment manufacturers (OEMs), distributors, retailers and operator partners, to collectively drive product adoption among consumers.

Arthur joins Microsoft from Midea International, a global home appliances company, where he was vice president of corporate marketing. During his tenure, he was responsible for strategic marketing development and brand enhancement across the company’s business units worldwide. In addition, Arthur was in charge of the company’s ASEAN and India sales operations, where he led the implementation of policies and processes to improve operational efficiency across sales and marketing operations. He also served as a board of director at several Midea joint venture companies in Asia.

Prior to joining Midea International, Arthur spent five years at LG Electronics in Singapore, where he was chief operating officer and vice president of sales and marketing. Since joining the company, he transformed the LG brand to be one of the Top Four Asian Brands named by Media Magazine in 2009, and spearheaded sales growth in the TV and mobile phone categories.

“The global marketplace has evolved tremendously over the past few years, and we are now looking at a markedly different retail landscape where new ideas and business models challenge traditional retail concepts every single day. Microsoft as a company, has also been redefining itself to challenge traditional thinking in this mobile-first and cloud-first world. With a renewed vision to create more personal computing and reinvent productivity and business processes, I am excited to be joining the company at this juncture, and look forward to inspiring the team to push boundaries with one-step-ahead thinking in today’s dynamic retail environment,” said Arthur.

Arthur begun his role at Microsoft Singapore in May 2015, and has a master’s degree in business administration from West Texas A&M University, as well as a master’s degree in international management from the American Graduate School of International Business (Thunderbird) in Arizona, U.S. During his free time, he enjoys reading and participating in various sports activities.

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