Microsoft Singapore Honours 13 Partners at 2015 Microsoft Partners’ Star Awards
From L-R: Jessica Tan, Managing Director, Microsoft Singapore; Sam Liew, Managing Director, Accenture ASEAN Technology, Accenture Pte Ltd; Kevin Wo, Senior Vice President & General Manager ASEAN, Avanade Asia Pte Ltd and Lim Kok Ping, Partner Business & Development Lead, Microsoft Singapore
Singapore – 16 November 2015 — Microsoft Singapore announced that Avanade has been awarded the 2015 Microsoft Country Partner of the Year for Singapore The title was one of the awards presented as part of the 2015 Microsoft Partners’ Star Awards, which recognises the achievements and contributions made by Microsoft’s partners in Singapore throughout the year.
The Microsoft Country Partner of the Year Award honours partners at the country level that have demonstrated business excellence in delivering Microsoft solutions to multiple customers over the past year. Specifically, this award recognises Avanade as succeeding in effective engagement with its local Microsoft office while showcasing innovation and business impact, driving customer satisfaction, and winning new customers. In addition to winning Microsoft Country Partner of the Year, the company also took home the Microsoft Business Intelligence Partner of the Year and Microsoft Cloud Platform (Customer Focus) Partner of the year.
Kevin Wo, Senior Vice President and General Manager, ASEAN, at Avanade, said: “Avanade is honoured and delighted to receive the Country Partner of the Year Award, which recognises both our strong, and growing relationship with Microsoft in the Singapore market. Working together, our teams are firmly committed to helping our joint clients continue to realise results by tapping into the potential of digital and cloud innovation.
“Avanade is also delighted to win the Cloud (Customer Focus) Partner of the Year for driving substantial industry innovation in Singapore using Azure, as well Business Intelligence Partner of the Year, which recognises the work we have done with local clients to help them make more informed decisions through enhanced team collaboration and advanced analytics solutions,” Mr Wo added.
Partners of the Future Needed in Asia Pacific
The digital era in Asia Pacific, defined by cloud and mobility, is accelerating. Disruptive technologies such as Bring Your Own Devices, big data, Internet of Things, mobility and enterprise social are changing enterprise computing requirements. Enterprises and organizations across Asia Pacific are adopting cloud technologies and services as they enable agility, cost-efficiency and ability to deploy next-generation IT services in meeting with business opportunities and challenges. This massive migration to the cloud requires new capabilities in order for IT players to succeed.
A recent IDC study[i] commissioned by Microsoft shows a direct correlation between partner profitability and differentiated value added services for cloud and mobility. The study of more than 200 Microsoft IT partners across nine markets in Asia Pacific, including Australia, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam found that partners with solution plays were more profitable – twice as many solution partners are making more revenues than resellers.
Furthermore, cloud-orientated partners, with more than 50% of their revenue from cloud offerings were found to make 1.8 times more revenues and 1.4 times more gross margins than non-cloud orientated partners.
Gerald Leo, Director, Small Business, Mid Market and Solutions Partner Group, Microsoft Singapore said: “With organizations rapidly evolving their cloud and mobility strategies in order to remain competitive, new capabilities are required for IT players to succed. We are committed to helping our 1,400 partners, vendors and service providers who comprise the Microsoft partner ecosystem in Singapore to be successful, working with them to build and maintain a profitable business in a mobile-first, cloud-first world.”
“We will continue to support our partners and to transform the local IT ecosystem through the right investments in training, incentives and business enablement,” he added.
The full list of awards categories and winners of the 2015 Microsoft Partners’ Star Awards is as follows:
| · 2015 Microsoft Country Partner of the Year Avanade Asia Pte Ltd · 2015 Microsoft Business Intelligence Partner of the Year
· 2015 Microsoft Cloud Platform (Customer Focus) Partner of the Year
· 2015 Microsoft Retail Partner of the Year
· 2015 Microsoft Cloud Productivity Partner of the Year
· 2015 Microsoft Customer Relationship Management (CRM) Partner of the Year
· 2015 Microsoft Value Added Reseller of the Year
· 2015 Microsoft Midmarket Solution Provider of the Year
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· 2015 Microsoft Start Up of the Year KUMO Pte. Ltd · 2015 Microsoft Cloud Platform (Application Innovation) Partner of the Year
· 2015 Microsoft OEM Device Partner of the Year
· 2015 Microsoft Licensing Solution Partner of the Year
· 2015 Microsoft Learning Partner of the Year
· 2015 Microsoft Enterprise Resource Planning (ERP) Partner of the Year
· 2015 Microsoft Enterprise Partner of the Year
· 2015 Microsoft Modern Datacenter (Customer Focus and Hybrid) Partner of the Year
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The recognition of these 13 partners, at the 2015 Microsoft Partners’ Star Awards further underscores Microsoft’s commitment to the local partner ecosystem as well as to providing significant opportunities for partners to drive business value for themselves and their customers in a mobile-first, cloud-first world.
[i] The Microsoft sponsored IDC study, Uptake of cloud and mobility in APAC Sets Stage for Evolution of Partner Ecosystem, was conducted to map Microsoft’s partner ecosystem against their adoption of 3rd platform technologies (cloud and mobility). IDC interviewed over 200 partners across Australia, New Zealand, Singapore, Malaysia, Thailand, Indonesia, Korea, the Philippines and Vietnam for the study.