Company reinforces ongoing commitment to the nation’s economic ambitions, as it plans showcases for AI-based solutions in healthcare, agriculture, government services and more
27 November, 2019; Cairo, Egypt – Microsoft Egypt today announced its participation in the 23rd Cairo ICT, Egypt’s largest technology trade and networking event, scheduled to run from 1 to 4 December at the Egypt International Exhibition Centre (EIEC).
Microsoft’s attendance at Cairo ICT 2019 will follow the theme of “Trust, Transform and Innovate – for the future of Egypt”, reflecting the company’s commitment to empower Egypt’s people, businesses and government to achieve more. Microsoft has been a strategic partner of Cairo ICT since the event’s 1996 debut and the company’s involvement has consistently mirrored its dedication to Egypt’s long-term economic ambitions, now formalised in the country’s Sustainable Development Strategy (SDS), also known as Vision 2030.
“The Egypt Vision 2030 is a cornerstone for the country’s development to pave the way for economic, cultural and social prosperity.” said Mohamad El Hawary, Marketing and Operations Lead, Microsoft Middle East. “We believe technology can be at the heart of this effort. Our presence at the Cairo ICT will reiterate Microsoft’s commitment to further this vision by driving digital transformation in the country, and empower everyone to achieve more”.
At the four-day event, Microsoft will demonstrate how its intelligent cloud and AI tools can be leveraged to deliver state-of-the-art solutions to the healthcare industry that allow caregivers and medical professionals to better serve patients. Additionally, Microsoft will demonstrate its latest smart agriculture solutions, using AI to promote water-saving practices and smart farming.
Experts at the Microsoft stand during Cairo ICT, will also highlight several innovative Internet of Things use cases in the areas of accessibility, cognitive services, industrial IoT and IoT-ready devices. visitors will experience how they can easily transform customer engagement by building AI-ready business apps for their teams.
Addressing the region’s elevated concerns over cybersecurity, Microsoft will show how new threats mean new rules, which require new tools and new allies. At the company’s stand, delegates will witness first-hand how Microsoft’s cloud-powered, intelligent security solutions help to protect users, data and everything in between.
Microsoft will also highlight its work with the Egyptian government through “Digital Transformation in Citizen Service”, showcasing the power of Microsoft’s ecosystem in serving the Egyptian citizens.
Also present at Microsoft’s stand will be several global and regional partners, demonstrating their own solutions and customer case studies. These include Citrix, Atos, VeriPark, Link Development, HITS Solutions, Link Data Center, IPMagiX, Global Brands and PROART Consulting.
Microsoft will exhibit in Hall 3.
