Msheireb Properties (MP), a leading property developer in Qatar, and global technology leader Microsoft, announced the signing of a Memorandum of Understanding (MoU) that marks the beginning of a transformative collaboration established to create a cutting-edge ‘Smart Experience’ for residents, visitors, and retail and commercial customers in MP’s flagship development, Msheireb Downtown Doha (MDD).
The ‘Smart Experience’ Project will revolutionize how people interact with urban environments, designing and incorporating innovative solutions to enhance the daily lives of those within MDD. This initiative aligns with Msheireb Properties’ commitment to maintaining a sustainable and technologically advanced urban environment while providing an improved experience for all who engage with MDD.
As part of the MoU, Msheireb Properties and Microsoft will explore the use of Microsoft Azure services to enhance the Smart City Experience products, services, and solutions offered to the Msheireb Downtown Doha community. There are also plans to introduce Microsoft AI capabilities within MDD to foster innovation for residents, visitors, customers, and employees, making the district a hub of creativity and technological advancement.
Commenting on the collaboration, Msheireb Properties Ali Al Kuwari said, “The potential of what we are embarking on with Microsoft is tremendous in elevating Msheireb Downtown Doha’s function as a Smart City. We believe that this partnership will not only advance the living experience within Msheireb Downtown Doha but also create a dynamic and collaborative urban environment.”
For her part, Lana Khalaf, General Manager, Microsoft Qatar, said: “We are excited to collaborate with Msheireb Properties in creating exceptional smart city experiences for the residents and visitors of Msheireb Downtown Doha. By harnessing the capabilities of Microsoft Cloud and AI technologies, we are empowering Msheireb – The Heart of Doha – with an integration platform powered by artificial intelligence and insights. This will foster creativity throughout the community and revolutionize the way people live and work in smart environments.”
Msheireb Downtown Doha is a Smart City that blends Qatari heritage and aesthetics with modern technology. It focuses on sustainability and harmony with the environment. The aim of the project is to bring people back to their roots and rediscover a sense of community and togetherness. It represents the vision to create built environments that reflect the culture and aspirations of the people of Qatar.