The Financial Services Industry (FSI) has reached an inflection point. New competitors are constantly appearing in the market, bringing innovative new solutions to entice increasingly demanding customers. The good news, however, is that FSI companies have an emerging opportunity of their own to diversify their offering. In fact, by drawing on their legacy expertise and large databases of clients, they can serve as points of contact for consumers in entirely new ecosystems of services. Powering these ecosystems is cloud technology. Solutions such as Microsoft Cloud for Financial Services are raising the bar, opening a whole new world of possibilities.