Fort Lauderdale, FL – Microsoft announced the appointment of Alberto «Tito» Arciniega as the new President for Microsoft Latin America.
After a career of over 11 years at Microsoft working closely with customers and partners, in his new position Tito will focus on continuing to support and accelerate the digital journey of countries, communities, and markets in Latin America through technologies such as artificial intelligence and cloud services, enabling the Microsoft ecosystem and its customers in the region to achieve more, seize opportunities, and continue growing through innovative and secure solutions.
Tito will lead the team responsible for the entire Microsoft product offering, services, and support in Latin America, driving resilience and inclusive economic prosperity while strengthening a collaborative ecosystem in Latin American markets. With a deep understanding of the needs of customers and partners, and a vision focused on fostering strong relationships, his leadership will contribute to Microsoft’s continued 36-year commitment to the region.
Over the past five years, Tito served as Vice President of Enterprise Sales for Microsoft Latin America. During this period, he drove technology adoption by leading agile innovation and contributing to the growth of customer businesses. During the six previous years, Arciniega served as Worldwide Vice President of Commercial Sector Industries for the Microsoft Enterprise and Partner Group, overseeing strategies, marketing, and solution development for industries such as manufacturing, financial services, retail, and consumer goods.
Before joining Microsoft in 2012, Arciniega held the position of Worldwide Vice President for Enterprise Sales at IBM, where he led the General Business enterprise segment, focusing on hardware, software, and services globally. Prior to that, he held other roles in regions such as the Americas and Europe.
An Industrial Engineer born in Peru and graduating from the University of Lima, Arciniega is passionate about people and the market. For him, thoroughly understanding each customer’s business is essential for the company to help with their transformation and digital acceleration processes, leveraging opportunities in each industry with innovative solutions that respond to the complexity of current markets.
«I am extremely honored to have the opportunity to lead Microsoft Latin America. Latin American markets are going through a crucial period where the integration of technological tools is decisive on the path towards the growth and inclusive prosperity of the region. Microsoft plays a fundamental role in enabling local customers and partners to achieve success, and it is an honor for me to be part of such a passionate, talented, and deeply committed team» declared Arciniega.
Arciniega replaces Rodrigo Kede Lima who was recently appointed President for Americas Enterprise at the same company.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
