Taking into account the competitive environment and with its customers in mind, IOL invertironline is betting on advanced data analytics for high-impact personalization.
City of Buenos Aires, Argentina – In the context of the financial industry’s 4.0 revolution, Artificial Intelligence is changing the way data is used and managed while interacting with customers. The combination of three advanced technologies – machine learning, natural language processing and cognitive services – is driving the financial services industry towards an intelligent platform, based on data and with great impact on this business’s transformation and customer experience.
In this context, IOL invertironline applies advanced analytics tools from Microsoft Azure that allow it to, on the one hand, from the customer perspective, get to know them better and therefore be able to bring them personalized investment recommendations according to their needs using the data platform; and, on the other hand, offer IOL near real time updates on the company’s operations, which allow it to make decisions in real time.
“Thanks to this partnership with Microsoft, we can reach our clients with a unique proposition, which allows us to convert our perceptions of the business into data for hyper-personalized content planning. For IOL invertironline, working with the most advanced technology is key because the digital transformation is ongoing and we must always stay one step ahead to give our users reliability and security”, stated Juan Ladetto, CTO of IOL invertironline.
Meanwhile Fernando Andrés, Director of Business and Large Companies at Microsoft Argentina pointed out: “The disruption caused by innovation in the financial sector is rapidly advancing, and companies like IOL invertironline are growing exponentially and transforming the business and user experience with the integration of Artificial Intelligence and the power of data in decision-making. Microsoft Azure is the engine of this platform that allows the site to get better insights and develop personalized services and experiences, build customer loyalty and democratize access to services with a closer and more interactive proposition”.
With more than 20 years of experience, IOL invertironline became the first dedicated and specialized online trading site in Argentina, whose purpose is to improve people’s quality of life, by helping to optimize their income. In addition, it is a founding member of Cámara Fintech and, in 2018, it was acquired by the Supervielle Group. IOL invertironline offers a unique proposition, which integrates all current financial information, the advice of a team of professionals and the opportunity to manage savings and digitally run a wide variety of financial instruments. In Argentina it offers different investment options to optimize savings such as bonds, shares, CEDEARs, money market funds, sureties, negotiable bonds, interest-bearing accounts in pesos and US dollars, stock exchange dollars and the possibility of investing in the United States, the largest market in the world.
It is a 100% digital native company that employs more than 195 people across the country. It was born in the cloud and its growth is powered by advanced data analytics from Microsoft Azure.
About IOL invertironline
With over 20 years of experience, IOL invertironline is the first site dedicated to and specialized in online investments in the country, and whose purpose is to democratize finances so that more and more people are encouraged to invest and grow their savings. It offers a simple and intuitive platform that integrates all current market information with a special focus on financial education, advice from a team of professionals and a wide variety of financial vehicles to invest on. In 2018, the company was acquired by the Supervielle Group and is a founding member of Cámara Fintech.
IOL invertironline offers different investment options in Argentina. Apart from enabling investments in bonds, shares, CEDEARs, money market funds, sureties, negotiable bonds, it offers a wide variety of services designed to optimize customer savings, such as interest-bearing accounts in pesos and US dollars, stock exchange dollars and the possibility of investing in the United States, the largest market in the world. For more information, visit www.invertironline.com.
Mercedes Córdova / [email protected] / 011 3793-8467
Brenda Anderson / [email protected] / 011 4071-1258
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