Madrid, Spain – May 21
, 2013. The Realmadrid Foundation and Microsoft signed today an agreement of cooperation to seal their commitment for social projects with Latin American youth.
The agreement focuses on two areas of collaboration: the joint development of five new programs in Argentina, Brazil, Colombia, Ecuador and Mexico; and software and cash donations. Microsoft will also provide YouthSpark resources for hundreds of millions of young people around the world.
The main objective of this partnership is to maximize the work being done by the Foundation in order to bring young people into closer contact with technology, so these tools help them complete their education and increase their opportunities in the world. Microsoft’s donation will go to programs including sports, social and vocational activities.
“The programs offered by the Realmadrid Foundation have become a reality thanks to the collaboration of a number of public administrations and the outstanding support of companies, such as Microsoft, that allow us to contribute to an integral development of children and youth,“ commented the president of the Real Madrid and its Foundation.
The Realmadrid Foundation develops their activities programs based on five main areas: promoting sports, sports training to help develop values, community projects, international cooperation and institutional activities. Since ten years ago, there have been more than 20,000 children in Latin America and the Caribbean educated through sports in the two disciplines taught in socio-sports schools: soccer and basketball.
The Realmadrid Foundation has more than 110 schools, to which Microsoft offers software and content. This partnership not only represents a huge step forward in the advancement and improvement of the programs it offers, but also for the progress of young people in Latin America.
Orlando Ayala, Chairman of Emerging Markets, Microsoft Corporation, added that: “we are committed to young people in Latin America. We believe it is of the utmost importance that we strengthen cooperation with organizations such as the Realmadrid Foundation in order to offer young people quality education and promote access to technology, as well as helping them to join the workforce and contribute to their communities.”
In Latin America and the Caribbean, there are close to 200 million people under the age of 30, and unemployment rates among this group are double those of the adult population. The YouthSpark program, over the past year, has donated US $1.5 million in cash to non-profit organizations which work with young people. Microsoft YouthSpark will benefit some 60 million young people in Latin America over the next three years, in addition to offering opportunities to 300 million young people around the globe.
Founded in 1975, Microsoft (NASDAQ «MSFT») is the worldwide leader in software, services, and solutions that help people and businesses realize their full potential.
The Realmadrid Foundation witness to the commitment of the team, promotes sport, educates in the values of effort and solidarity, supports and strengthens social integration and consolidates development projects abroad, thus contributing to the prestige of Real Madrid in Spain and the rest of the world.
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Daniela Jimenez Parker
Porter Novelli for Microsoft Latin America
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