Windows Phone remains second mobile platform in Latin America

  • The operating system grew in the region by 20% in a quarter-on-quarter comparison, ranking as the second place for the third quarter of this year.

  • Chile now joins Colombia, Peru and Mexico, where Windows Phone is now second place in market share.

Fort Lauderdale, Florida, November 18th, 2003.- Windows Phone remains in second place in Latin America with a quarter-on-quarter increase of 20%, according to IDC’s Mobile Phone Tracker report corresponding to Q3 2013.

The report, which tracks shipments, shows that Windows Phone has grown more quickly than the market and its competitors, at a quarterly rate of 20%, maintaining this trend for the last three quarters. On a global scale, year-on-year growth stands at 156%, well above that of its major competitors.

For the third quarter, according to IDC, Windows Phone is in second place in terms of the operating system’s presence in Chile, Colombia, Peru, Mexico and the region, highlighting the increase in popularity of the operating system among consumers. In Chile, growth over the previous quarter was 50%, the highest among its major competitors.

“Delivering smartphones with full features in low cost devices has been a major success of Windows Phone, showing their understanding of Latin America market. There are users that have just begun their journey in the smartphones world and low range devices like the Nokia Lumia 520, offer a complete experience for the user.”, commented Oliver Flores, Regional Manager for Mobile Phones at IDC Latin America. “The variety of devices available in Latin America is a decisive factor in ensuring this trend continues over the coming months”.

Liliana González, Director of the Windows Phone Division for Latin America, stated «We have maintained our goal to continue positioning Windows Phone as the most personal and ideal platform for consumers and businesses. We maintain our #2 position in the region and in markets such as Mexico, Colombia, Peru, and now Chile, demonstrating we’re on the right track.” She adds that, «There is no doubt about the opportunity for Windows Phone in Latin America, which shows that consumers are increasingly looking for more personal smartphones. Developers have started building more and more applications for Windows Phone, and companies are considering us as their choice for mobile workers.»

With Nokia as a business partner, a wide range of devices running Windows Phone are available in more than 20 countries throughout Latin America. This is one of the operating system’s strengths, and one which, without a doubt, is an essential factor in increasing its quarterly growth numbers. In the region, there are devices available for all kinds of tastes, activities and budgets. Photography aficionados can choose from the Nokia Lumia 1020, with its 41 MP camera, or the Nokia Lumia 925, which offers excellent photo quality even in darker conditions. If they prefer the Best Smartphone of 20121, they can choose from the Nokia Lumia 920 or the Nokia Lumia 820, with their wireless charging shells.

Other devices which offer the same features and experiences as those mentioned above, but which adapt to other budgets, include the Nokia Lumia 720, the Nokia Lumia 625, which offers lightning fast navigation, the Nokia Lumia 620, with its dual color shells, and the Nokia Lumia 520, which is the perfect option for a first smartphone.

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Porter Novelli for Microsoft Latin America

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