Author: Microsoft Europe

3 ways successful SMBs use data to grow

Big data can be a game changer, if you play it right. Thousands of successful SMBs all around Europe are already dipping their toe in the big data waters, getting a feel of its power and realising its vast benefits. From increasing sales to improving customer experience, better understanding market … Read more »

Go bigger with big data

New European survey shows that SMBs managing their data are more optimistic and likely to expect growth. The big data rush is on, and it’s picking up steam all around Europe. More and more SMBs are wising up to the benefits of harnessing data insights, and realizing the great business … Read more »

Pizza or pasta? Move your arms to decide

As Italian film director and legend Federico Fellini so tastefully pointed out, “life is a combination of pasta and magic”. And it couldn’t be more true than with Barilla’s latest digital adventure in the heart of Manhattan. Keep the pasta, replace Fellini’s magic with an ounce of digital technology and … Read more »

Microsoft donates $1bn of cloud services

Can cloud computing change the world? Microsoft believes it can. Cloud computing has emerged as an essential resource for addressing some of the world’s biggest problems, helping to solve issues across a range of economic and social challenges. There are now plans afoot to expand the reach of the cloud … Read more »

HePIS: driving a digital Golden Age for young Greeks

In August, Microsoft launched Upgrade Your World, an initiative celebrating the non-profits who are working to create a better tomorrow and the technology shaping our world. Over the next few months we’ll be highlighting some of our European NGO partners who are making a difference in their communities in countries … Read more »

Is it time to upgrade your holiday traditions?

From prepping your Holiday dinner to keeping in touch with long-distance friends and relatives, we all know how hard it can be to adapt your long-standing traditions. However, in the run up to the big day, have you thought about how technology can make even your favourite traditions a little … Read more »

How Spanish tourism is getting a boost from data analytics

Do you live in a city? Chances are that, even if you don’t now, you may in the future. More than two thirds of the European population currently live in cities, with this global urban population expected to grow almost two percent per year between 2015 and 2020. For city … Read more »