Sinar Mas Land Pioneers Smart City Concept in Indonesia with Microsoft

 |   Debora Agnes Noviyanthi

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  • Strategic MoU between Sinar Mas Land and Microsoft for BSD will enable an ecosystem of digital initiatives for this smart city.
  • Sinar Mas Land collaborates with tech-giant like Microsoft as it is currently transforming its biggest township BSD into the first integrated smart digital city.
  • Microsoft will co-create with Sinar Mas Land to develop solutions based on their different areas of expertise.

Tangerang, Indonesia, September 12th 2019 – Microsoft and Sinar Mas Land signed a Memorandum of Understanding (MoU) today to explore collaboration opportunities on transforming BSD into Indonesia’s first large scale resilient and innovative smart city that is inclusive and accessible for all citizens.

On a foundation of digital technologies like cloud, artificial intelligence, internet of things and data driven decision making, Sinar Mas Land aims to create a future ready city with smart residences, connected workplaces and entrepreneurial Digital Hub in addition to citizen services and public infrastructure. Therefore, Sinar Mas Land invites Microsoft to enable this digital ecosystem initiatives.

As a part of this agreement, Microsoft will also offer opportunities for their partners to co-create with Sinar Mas Land and develop solutions based on their different areas of expertise. Sinar Mas Land welcomes Microsoft’s endeavours as they are making the BSD digitally accessible and engaging for residents and visitors.

Sinar Mas Land Group CEO, Michael Widjaja stated, “BSD is our ambitious project with great growth opportunities to explore one of which being our current concern is the development of digital communities. Inspired to be pioneer in property and development, Sinar Mas Land is keen to digitally transform BSD, which is also our biggest township. Therefore, we are delighted about this partnership to which we acknowledge Microsoft for its leading digital technologies. The partnership will leverage both parties to strengthen the position at larger scale and making Indonesia into pilot country as well as BSD when it comes to smart city.”

“We know the importance of a digital economy and having a framework for digitalization is critical for Indonesia to compete internationally and we are excited to continue helping Sinar Mas Land in creating the largest smart city project for Indonesia. Our commitment to the digital transformation of Indonesia goes beyond technology. Like Sinar Mas Group, we have been enabling Indonesians for 25 years with the skills needed for an artificial intelligence, cloud and industry disruptive innovation future with partners, developers and future ready start-ups. We are excited to be helping Sinar Mas Land on their digital journey and enabling them to execute on their vision in BSD,” stated Microsoft Indonesia President Director, Haris Izmee.

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[Left to Right] Irvan Yasni, Divison Head Sinar Mas Land Technology Business Group; Ricky Kapur, Vice President of Sales, Marketing and Operations at Microsoft Asia Pacific; Haris Izmee, President Director of Microsoft Indonesia; Michael Widjaja, Group CEO of Sinar Mas Land; Jean-Phillipe Courtois, Microsoft’s Executive Vice President and President of Global Sales, Marketing and Operations; and William (Bill) Choong, Executive Advisor of the Sinar Mas Group.
Microsoft and Sinar Mas Group have an established relationship, having partnered on digital transformation for its company and all of its business pillars. With this MoU, Microsoft brings global expertise in enabling smart and sustainable cities around the world including KirunaDenverTaipei and Cascais to Indonesia. Beyond smart cities, Microsoft’s experience in public works and safety include New ZealandNetherlandsUnited Arab Emirates and South Africa.

Prior to this collaboration, Sinar Mas Land has started to transform its biggest township BSD into the first integrated smart digital city. Sinar Mas Land also developed Digital Hub within BSD area. The Digital Hub is an area of 26-hectare which is dedicated to startups, communities, educational institutions and also multinational companies focusing on digital and technology industries. Along with its development, the Digital Hub has become home for innovation development of several global companies.

Embarking the digital era, Indonesia has acknowledged digital economy framework in order to compete globally. Designing Industrial Revolution 4.0 road map, President Joko Widodo administration has long highlighted the importance of technological advancement embedded on industries to fully servicing society. In terms of smart city, President Joko Widodo has encouraged the use of technology to realize more effective, transparent and reliable governance. Realizing Indonesia potential growth at a global level, the conversation on smart city is also addressed during ASEAN 32 Summit as ASEAN countries are dynamic and competitive when it comes to new technological innovation. This collaboration expresses commitment of both Sinar Mas Land and Microsoft Indonesia to support President Joko Widodo’s visions of smart city and digital economy.