Sinar Mas and Microsoft commit to co-innovate with artificial intelligence, cybersecurity and cloud for a digital Indonesia

 |   Microsoft Indonesia

Microsoft and Sinar Mas MoU Signing

(Left to Right) Galumbang Menak, CEO of Moratelindo; Jagbir Singh, CTIO, Technology Group, Sinar Mas; Satya Nadella, CEO of Microsoft; Franky Widjaja, Chairman and CEO Sinar Mas; Haris Izmee, President Director of Microsoft Indonesia; Bill Choong, Chief Strategy & Transformation Officer, Sinar Mas; Andrea Della Mattea, President, Microsoft Asia Pacific; Edy Susanto, Cloud & Enterprise Solution Country Lead, Microsoft Indonesia; Makmur Jaury, CEO of Business Infrastructure, Sinar Mas. Both parties took a picture together after the MoU signing between Microsoft and Sinar Mas at //Dev Con/ Digital Economy Summit 2020 in Jakarta (27/02).

Jakarta, March 18, 2020 – Sinar Mas and Microsoft have committed to transforming the industry landscape in the country by using technology as a platform for digitalization. Sinar Mas Chief Strategy & Transformation Officer Bill Choong and Microsoft Indonesia President Director Haris Izmee signed a Memorandum of Understanding (MoU), witnessed by Microsoft CEO Satya Nadella at //Dev Con/ Microsoft Indonesia Digital Economy Summit on 27th February 2020.

“Technology and digital are now part of Sinar Mas’ DNA. Leveraging technology can create new business opportunities for us. It allows better insights and advanced analytics, improved real-time decision-making, consistent and reliable information, as well as closer collaboration, data governance from powerful platforms and better customers user interface and experience,” said Bill Choong, Sinar Mas Chief Strategy and Transformation Officer.

The collaboration between Sinar Mas and Microsoft will continue to drive the company’s digital transformation, by enabling technology initiatives at every business unit. From pulp, agriculture food, property development, financial services to telecommunications, energy, digital ventures, health and education, Sinar Mas aims to upgrade and create further efficiencies with artificial intelligence, machine learning and cybersecurity. In addition, Sinar Mas will be updating the Microsoft cloud enabled solutions for the modern workplace, including the adoption of M365 and the use of Microsoft Azure as one of the Core Application Systems.

“We are truly experiencing the reaper effect from technology innovation and advancement. With Sinar Mas technology group’s mobility and connectivity platforms, the bundling of these technology and digital solutions create the synergy to fulfill the outreach gaps and realize the full potential of connectivity that benefits Sinar Mas. We look forward to exploring with Microsoft areas where we can co-innovate integrated solutions that will be important for Sinar Mas’s transformation plans as well as contribute to the Indonesian digital roadmap,” continued Bill Choong.

According to an IDC study commissioned by Microsoft for Indonesia, approximately 40% of Indonesia’s GDP will be derived from digital products or services by 2021 with digital transformation expected to contribute US$22 Billion to Indonesia GDP in the same period. The study shows leaders are seeing double the benefits of followers, with improvements in productivity, cost reductions, and customer advocacy.

“At a time when digitalization is transforming the way we collaborate, communicate and co-create, and the World Bank lists Indonesia as the world’s 10th largest economy in terms of purchasing power parity, with impressive economic growth, we know the business success in our country will be dependent on organizations having a digital strategy and capabilities. We’re excited to expand our collaboration with Sinar Mas, as we empower them through technology to transform their business groups,” said Microsoft Indonesia President Director Haris Izmee.

In September 2019, Microsoft and Sinar Mas Land committed to collaborated on Bumi Serpong Damai (BSD) City. As a continuation of this agreement, this recent MoU will also enable new digital initiatives to improve employee knowledge and digital skills through the establishment of a Digital Factory in BSD.

This plan is in line with Indonesia entering the new era of Industry 4.0 that is marked by the increasing connectivity, interaction and other resources due to the advances of digital and communications technology . The implementation of Industry 4.0 will become an accelerator to reach Indonesia’s vision to be in the world’s top 10 economies by 2030.

Microsoft celebrated 25 years of operations in Indonesia by hosting //Dev Con/ Microsoft Indonesia Digital Economy Summit – their largest developer conference in Asia Pacific, in partnership with the Ministry of Communications and Information (KOMINFO) on Thursday, 27 February 2020. More than 4,500 registered participants, more than 700 start-ups and more than a million viewers learnt about Microsoft’s investment in developing and skilling Indonesia as well as the critical role developers play as every part of our lives get transformed by computing.