Jejak.in Encourages More Indonesians to Take Part in Environmental Protection through Technology

 |   Indonesia News Center

Jakarta, 5 June 2021 – The huge global climate change problem that also takes place in Indonesia requires concrete joint action in its resolution. As an Indonesian start-up company that provides Artificial Intelligent (AI) and Internet of Things (IoT) based solutions, Jejak.in, who is also Microsoft’s “Partner for Social Impact 2020”, comes to help democratizing carbon offsets.

“Indonesia, with its 120 million hectares of forest land, has the potential to generate 28 billion tons of carbon credits per year. This is such a great opportunity for Indonesia to be a leader in building a sustainable green economy,” said Arfan Arlanda, CEO and founder of Jejak.in. “In an era where we can collaborate positively through technology, Jejak.in leverages this opportunity to invite anyone – both individuals and organizations, to be involved in carbon offsets. The participation can be done simply by calculating the amount of carbon footprint that we produce everyday, and balance it by adopting trees or carbon credits. At Jejak.in, we have carbon calculator application and carbon offset marketplace that can enable people to do that from anywhere and anytime. All they need to have is simply a device,” Arfan continued.

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Partnership with MRT Jakarta, Gojek, and One Tree Planted

In line with Indonesia’s commitment to reduce 29% carbon emissions by 2030, Jejak.in believes more participation from Indonesians is highly needed. Therefore, Jejak.in, supported by Microsoft Azure cloud platform, has collaborated with a number of organizations, such as MRT Jakarta, Gojek, and One Tree Planted, to make it easier for people to participate in carbon offset through technology-based solutions.

  • Jejak.in has teamed up with MRT Jakarta (MRT-J) to add a carbon calculator and offset feature to the MRT-J mobile app. This allows MRT-J passenger to keep track of their carbon footprint for each of their trip made with MRT-J. It also generates an estimate on the number of carbon credits they need in order to offset their carbon emissions. As part of the carbon offset efforts, MRT-J passengers can choose to make donations to tree-planting crowdfunding campaigns run by Jejak.in’s partners. With about 80,000 daily passengers, MRT-J will be able to reduce 8,296 metric tons of carbon per day.
  • Jejak.in collaborated with Gojek in launching GoGreener Carbon Offset feature in September 2020. This feature helps Gojek users to calculate the carbon footprint from their usage of Gojek’s transportation services. Users can then offset their emission by tree-planting and/or tree adoption projects in Indonesia, such as in the Area of Mangrove Ecotourism Pantai Indah Kapuk (Jakarta), Conservation of Bedono Coastal Mangrove (Demak, Central Java), and Conservation of Laskar Taman Nasional Mangrove Park Bontang (East Kalimantan). Any trees planted or adopted will be monitored and reported by LindungiHutan as the conservation partner of this feature. In its early stages, this cooperation successfully produced 723 kg of carbon offset, or equivalent to save 23.35 m2 regions in the North Pole. This number continues to grow at a later stage.
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                                      Tree planting at Pantai Indah Kapuk Mangrove Ecotourism Area
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                                 Water infiltration sensor at the Conservation of Bedono Coastal Mangrove
  • Together with the nonprofit One Tree Planted, Jejak.in supports the monitoring initiatives for 10 million reforestation program in Tanjung Puting National Park, Central Kalimantan, with 18,400 hectares of monitoring area. Using high-resolution satellites, the monitoring is done in stages over 5 years, thus by the end of the fifth year, we can see the real impacts of this initiative to the earth with technology.

The Support of Technology for All Organizational Partnerships and Public Participation

To provide a qualified service for all partners and public who want to take part in the environmental protection, Jejak.in uses Microsoft Azure cloud platform as the back end of its technology solutions. Through Microsoft Azure, Jejak.in can also send information on carbon absorption to forest managers and government regulators, hence everyone can work together as a team.

Arfan explains, “We need a cloud platform that allows us to rapidly calculate the carbon footprint resulted from various activities that many people do, such as mobilizing with transportation. The platform must be strong enough to receive data from various data collection points, for example via mobile phones, drones, IoT sensors, Light Detection and Ranging (LiDAR), including satellite data to collect and analyze ecological data. To date, Microsoft Azure has been able to meet all these needs; helping us to garner a lot of participation in our collective efforts to protect the earth.”

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This effort is in line with Microsoft’s commitment to reduce the climate crisis. As Microsoft CEO Satya Nadella and Microsoft CFO Amy Hood announced last January, Microsoft is committed to become carbon negative as a company by 2030 – meaning by that date, Microsoft will remove from the environment more carbon than the company emit. In addition to that, by 2050, Microsoft is also committed to remove from the environment all the carbon that Microsoft has emitted directly or through electricity use since the company was founded in 1975.

“We are proud to support Jejak.in in reducing our carbon footprint. We hope more and more parties will be able to participate in the various initiatives we have, hence taking care of a healthier Indonesian environment. Let’s take our part to protect the environment and our earth,” said Linda Dwiyanti, Chief Partnership Officer, Microsoft Indonesia.

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