BSD City, 13 July 2023 – Sinar Mas Land continues to innovate in improving its services to consumers by using a smartphone-based application called OneSmile, specifically for BSD City residents. This innovation was made possible through the launch of ‘Tanya’, a city guide chatbot that enables residents to find various commercial spots within BSD City’s 6,000-hectares area, easily and accurately. In this latest feature, the company is working with Microsoft to integrate the chatbot with Microsoft Azure OpenAI Service and Azure Cognitive Search. The technology can provide answers according to customer questions, understand the context of conversations, and converse using natural language.
Through the Azure OpenAI Service, OneSmile will analyze user requirements and sift through thousands of BSD City’s merchant options responsibly, to recommend various places such as restaurants, café, hospitals, medical services, and more, in a much simpler way. Not only this is transforming what has been a time-consuming process into a quick and hassle-free experience, this will also empower businesses within BSD City to be better recognized by a wider audience. The presence of this latest feature is also part of the company’s commitment to continue enhancing the comfort and convenience level of customers in doing their digital activities.
Sinar Mas Land Chief Transformation Officer, Mulyawan Gani said, “More than 10,000 people have downloaded OneSmile application. For merchants who have joined as OneSmile business partners, they are expected to update and detail out their information in the safe tenant data ecosystem, so that their business can be recommended to users, in this case BSD City residents. Merchants who actively update their data will have a greater opportunity to increase their revenue. The implementation of this latest feature is also one of our efforts in transforming BSD City as an integrated smart digital city.”
Microsoft Indonesia Azure Business Group Lead, Fiki Setiyono said, “We are happy to continue our long-term collaboration with Sinar Mas Land – this time by powering OneSmile with Azure OpenAI Service and Azure Cognitive Search. BSD City is truly a township that is growing rapidly. The use of AI in OneSmile application is expected to make it easier for users to get information that suits their needs. In addition, business partners who join the OneSmile application can also reach a wider market to grow their business. We believe this transformational step that we are doing collectively, will contribute greatly to the digital economy of Indonesia.”
OneSmile application is one of the incubation projects from Living Lab X, which is part of Living Lab Ventures (LLV). LLV is a corporate venture of Sinar Mas Land that focuses on incubating and developing startups and integrating their technology into people’s lives. The use of Azure OpenAI Service in OneSmile application is a continuation of Sinar Mas Land’s long-term collaboration with Microsoft in establishing BSD City as the pioneer of smart city concept in Indonesia. Sinar Mas Land is also working with Microsoft to accelerate the process of transforming the soon-to-be opened Knowledge Hub Building into a smart building by integrating Azure Digital Twins.