Blog Posts
Microsoft and Nielsen Collaborate on Research to Test Windows 8 In-App Ads Effectiveness
June 05, 2013
Update on Bing Ads and YBN Momentum
May 13, 2013
Microsoft Advertising’s Digital Showcase Reveals Unique Video Opportunities Across Engaging Platforms
April 29, 2013
At Bing Ads, We Believe in Advertiser Choice
April 04, 2013
New Microsoft Advertising Study: Consumer Experience is the New ‘Crown Prince’
March 14, 2013
Microsoft’s Video Filmstrip is a winner at IAB Annual Meeting
Feb. 25, 2013
Microsoft Advertising and Agency Partners Bring Windows 8 Ads in Apps Concepts to Life
Feb. 13, 2013
Positive Momentum Continues for Bing Ads and Yahoo! Bing Network
Feb. 05, 2013
Microsoft Advertising Signs Top Brands and Publishers for Windows 8 Ads in Apps
Nov. 10, 2012
Microsoft Advertising Renames adCenter as Bing Ads and Introduces the Yahoo! Bing Network
Sept. 10, 2012
Microsoft Advertising Announces Chrysler as First Advertiser to Pilot Polymorphic Ads
June 25, 2012
Consumer Decision Journey: Pinpointing Missed Opportunities
June 20, 2012
Unveiling “Visionaries” and Advertising’s Next Chapter at Cannes Lions 2012
June 17, 2012
Videos
Display Filmstrip Demo – Disney (US)
Display Filmstrip Demo – Alfa Romeo (IT)
Display Filmstrip Demo – Jaguar (IE)
Display Filmstrip Demo – Lancôme (FR):
Microsoft and Nielsen Partner On Research to Test Windows 8 In-App Ads Effectiveness
June 05, 2013
MSN Stagedoor
April 29, 2013
Cross-Screen Engagement and the Four Consumer Pathways
March 14, 2013
IAB Rising Star – Digital Filmstrip
Feb. 25, 2013
Speech Transcripts
Qi Lu: IAB MIXX Conference Keynote
Oct. 01, 2012
Remarks by Qi Lu, President, Online Services Division, New York City
Press Releases
Yahoo!, Microsoft and AOL Announce Display Advertising Agreements
March 22, 2012
Partnership to benefit advertisers, agencies and publishers, provide more efficient access to premium online ad inventory.
BBDO And Microsoft Advertising Study Finds People Carry “Lovers” in Their Pocket
June 20, 2011
Marketers can find the next billion consumers by understanding emotional connections to devices, according to global multi-screen study.
Unicast and Microsoft Win Prestigious IAB Rising Star Award for Sidekick Ad Format
March 01, 2011
Collaboration with Microsoft Advertising recognized by industry peers for inspiring creativity and user engagement.
Kinect for Xbox 360 Connects Advertisers and Consumers
Sept. 27, 2010
Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange
Sept. 16, 2010
MS Advertising Blog
Chevrolet and Microsoft Advertising Rev Up the Test-Drive Experience for New Chevrolet Volt
June 22, 2010
Microsoft’s Senior Vice President of Marketing Mich Mathews Headlines at Cannes Lions 2010
June 15, 2010
EMEA Press Centre
NBC Taps Microsoft Advertising as Preferred Digital Marketing Partner for Launch of Fall Lineup
May 13, 2010
Massive Inc. and comScore Prove In-Game Advertising ROI for Bing
May 20, 2010
TED’s Debut at Cannes International Advertising Festival
May 05, 2010
A&E Television Networks signs with Microsoft’s Admira
April 01, 2010
comScore Audience Advantage™ for CPG Helps Improve Digital Advertising Effectiveness and Efficiency
Feb. 25, 2010
Yahoo! and Microsoft to Implement Search Alliance
Feb. 18, 2010
Microsoft’s Atlas and Interpublic Group Ink Agreement on North American Ad-Serving Platform
Feb. 09, 2010
Yahoo! and Microsoft Finalize Search Agreement
Dec. 04, 2009
Microsoft, Phonevalley to Develop Customized Mobile Solutions
Sept. 22, 2009
Microsoft Advertising and comScore Collaborate to Bring New Digital Insights to Media Planners
July 30, 2009
Microsoft, Yahoo! Change Search Landscape
July 29, 2009
Microsoft Mobile Advertising Drives Awareness for Hyatt
June 22, 2009
Executive Biographies
Dennis Buchheim
General Manager, APS Scale Display
Jennifer Creegan
General Manager, Brand Advertising
Rik van der Kooi
Corporate Vice President, Advertiser and Publisher Solutions Group
Keith Lorizio
Vice President, U.S. Sales & Marketing
