Microsoft Advertising Newsroom: Press Materials

Blog Posts

Microsoft and Nielsen Collaborate on Research to Test Windows 8 In-App Ads Effectiveness
June 05, 2013

Update on Bing Ads and YBN Momentum
May 13, 2013

Microsoft Advertising’s Digital Showcase Reveals Unique Video Opportunities Across Engaging Platforms
April 29, 2013

At Bing Ads, We Believe in Advertiser Choice
April 04, 2013

New Microsoft Advertising Study: Consumer Experience is the New ‘Crown Prince’
March 14, 2013

Microsoft’s Video Filmstrip is a winner at IAB Annual Meeting
Feb. 25, 2013

Microsoft Advertising and Agency Partners Bring Windows 8 Ads in Apps Concepts to Life
Feb. 13, 2013

Positive Momentum Continues for Bing Ads and Yahoo! Bing Network
Feb. 05, 2013

Microsoft Advertising Signs Top Brands and Publishers for Windows 8 Ads in Apps
Nov. 10, 2012

Microsoft Advertising Renames adCenter as Bing Ads and Introduces the Yahoo! Bing Network
Sept. 10, 2012

Microsoft Advertising Announces Chrysler as First Advertiser to Pilot Polymorphic Ads
June 25, 2012

Consumer Decision Journey: Pinpointing Missed Opportunities
June 20, 2012

Unveiling “Visionaries” and Advertising’s Next Chapter at Cannes Lions 2012
June 17, 2012


Display Filmstrip Demo – Disney (US)

Display Filmstrip Demo – Alfa Romeo (IT)

Display Filmstrip Demo – Jaguar (IE)

Display Filmstrip Demo – Lancôme (FR):

Mobile Filmstrip Video Demo

Microsoft and Nielsen Partner On Research to Test Windows 8 In-App Ads Effectiveness
June 05, 2013

MSN Stagedoor
April 29, 2013

Cross-Screen Engagement and the Four Consumer Pathways
March 14, 2013

IAB Rising Star – Digital Filmstrip
Feb. 25, 2013

Speech Transcripts

Qi Lu: IAB MIXX Conference Keynote
Oct. 01, 2012
Remarks by Qi Lu, President, Online Services Division, New York City

Press Releases

Yahoo!, Microsoft and AOL Announce Display Advertising Agreements
March 22, 2012
Partnership to benefit advertisers, agencies and publishers, provide more efficient access to premium online ad inventory.

BBDO And Microsoft Advertising Study Finds People Carry “Lovers” in Their Pocket
June 20, 2011
Marketers can find the next billion consumers by understanding emotional connections to devices, according to global multi-screen study.

Unicast and Microsoft Win Prestigious IAB Rising Star Award for Sidekick Ad Format
March 01, 2011
Collaboration with Microsoft Advertising recognized by industry peers for inspiring creativity and user engagement.

Kinect for Xbox 360 Connects Advertisers and Consumers
Sept. 27, 2010

Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange
Sept. 16, 2010
MS Advertising Blog

Chevrolet and Microsoft Advertising Rev Up the Test-Drive Experience for New Chevrolet Volt
June 22, 2010

Microsoft’s Senior Vice President of Marketing Mich Mathews Headlines at Cannes Lions 2010
June 15, 2010
EMEA Press Centre

NBC Taps Microsoft Advertising as Preferred Digital Marketing Partner for Launch of Fall Lineup
May 13, 2010

Massive Inc. and comScore Prove In-Game Advertising ROI for Bing
May 20, 2010

TED’s Debut at Cannes International Advertising Festival
May 05, 2010

A&E Television Networks signs with Microsoft’s Admira
April 01, 2010

comScore Audience Advantage™ for CPG Helps Improve Digital Advertising Effectiveness and Efficiency
Feb. 25, 2010

Yahoo! and Microsoft to Implement Search Alliance
Feb. 18, 2010

Microsoft’s Atlas and Interpublic Group Ink Agreement on North American Ad-Serving Platform
Feb. 09, 2010

Yahoo! and Microsoft Finalize Search Agreement
Dec. 04, 2009

Microsoft, Phonevalley to Develop Customized Mobile Solutions
Sept. 22, 2009

Microsoft Advertising and comScore Collaborate to Bring New Digital Insights to Media Planners
July 30, 2009

Microsoft, Yahoo! Change Search Landscape
July 29, 2009

Microsoft Mobile Advertising Drives Awareness for Hyatt
June 22, 2009

Executive Biographies

Dennis Buchheim
General Manager, APS Scale Display

Jennifer Creegan
General Manager, Brand Advertising

Rik van der Kooi
Corporate Vice President, Advertiser and Publisher Solutions Group

Keith Lorizio
Vice President, U.S. Sales & Marketing

Press Tools

Innovation Stories

Digital Transformation