eDM processing time reduced 96%, business sees 4-fold boost High production efficiency at a low cost successfully achieved
Hong Kong – August 16, 2012 – Baby Kingdom, a Hong Kong-based web development and marketing firm, has provided a full spectrum of web-related services to clients throughout the APAC region since 2002. Following years of strong growth that took it from 80,000 to over a million members by 2011, Baby Kingdom needed a new platform that could make management easier and enhance its eDM database, improving labor, time and cost efficiencies. After considering several vendors, Baby Kingdom selected Radica Intimate (RI), a total solution developed by Radica Systems Limited, built on Microsoft® SQL 2008 R2 Server®, for its fast processing times and superior system stability in managing Baby Kingdom’s member database. With RI built on Microsoft SQL Server, the time needed to process eDMs has been cut by 96%, greatly enhanced productivity has led to a 4-fold increase in business revenue, and much greater production efficiency at a low cost has been achieved. Together with the data analyzing and categorization function provided by RI, Baby Kingdom could focus on customized eDM campaign as per requested by clients entirely and allow Baby Kingdom to further developed its business.
“We have been very pleased with RI’s performance,” said Rainer Sip, Operations Director, Baby Kingdom. “On the old system, it took four days to complete one eDM campaign. Now it only takes four to six hours. Processing time has been reduced significantly, by 96%. Our IT staff can focus on arranging and managing e-campaign schedules and content, as they no longer need to monitor list uploading, campaign executions, and so on, reducing man-hours by 50%. We can now send three segmented eDM campaigns to our member database in a week, compared to one each month with the old system. Because we can now complete eDM delivery much more quickly, we can take urgent jobs like ad-hoc promotions, accelerating our business growth.”
“We are very satisfied with the RI solution and the stability and reliability of the Microsoft SQL Server platform in handling big data. The interface is also very user-friendly. We are confident that we have the capacity to grow our membership by another 100% with the existing solution and database,” Sip added.
With Microsoft SQL Server, RI solution also dramatically improved Baby Kingdom’s ability to track eDMs and monitor deliverability rates, enabling a 400% growth in revenue from eDM services, with greater uptime and manageability, and more automated operations. Using the RI solution has allowed Baby Kingdom to not only maintain significant business growth and enhance database management, but also to categorize millions of member profiles with fine granularity, allowing Baby Kingdom to customize promotional content and campaigns to the needs of different members – leading to better cross-and up-selling, as well as improved customer loyalty. Income from eDM services has grown from around 1% to 5% of Baby Kingdom’s total revenue, and its own promotions pushed with eDM campaigns generate up to 50% more sales. And, with a database that continues to grow rapidly, the RI solution built on Microsoft SQL Server has delivered the stability, reliability and scalability that Baby Kingdom requires.
“According to the IDC’s findings, the total worldwide volume of data is predicted to grow 44 times over the next decade while the number of IT professionals will only grow 1.4 times1. That’s why SMBs and enterprises are so eager to deploy highly efficient solutions for managing their rapidly growing databases, which is the reason a fast growing number of SMBs and enterprises across Hong Kong are turning to Microsoft SQL Server for its compelling functionality, robust security, and great scalability to accommodate future expansion plans. The RI solution built on Microsoft SQL Server is a proven hit among enterprises and SMBs, including Baby Kingdom, where high production efficiency at a low cost has been achieved. The sophisticated data management solution not only helps to boost business revenue, but also enables continuous business growth both horizontally and geographically,” said Lenie Young, SQL Server & BizTalk Server, Product Marketing Manager, Microsoft Hong Kong.
“eDatabase marketing and Email marketing is growing due to high return of investment (ROI), so various enterprises and international brands have increased their budgets in this area in 2012. In recent years, Radica Systems has helped numerous enterprises and international brands to leverage eDatabase marketing and Email marketing strategies using our intelligent email marketing system to integrate online and offline planning in the China market, and increase total revenue. To stay ahead of the latest trends and meet customer requirements, we continue to improve functionality of our products, such as adding integration with social media (SNS), CRM system docking, as well as Deliverability Care Service and Database Security service, ensuring customers’ database can add value sustainably, and easily create more effective marketing campaigns now and in the future,” said Kinsen Lee, Chief Operations Officer, Radica Systems Limited.
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Microsoft SQL Server and Radica Intimate’s solution take Baby Kingdom’s Business to Next Level
(From left to right) Lenie Young, SQL Server & BizTalk Server, Product Marketing Manager, Rainer Sip, Operations Director, Baby Kingdom, and Kinsen Lee, Chief Operating Officer shared how Radica Intimate (RI), a total solution developed by Radica Systems Limited, built on Microsoft® SQL 2008 R2 Server®, enables Baby Kingdom to save costs and enhance productivity |
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Microsoft SQL Server 2012 – A cloud-ready information platform
Building on Microsoft SQL Server ’s high performance, reliable, scalable management interface, Microsoft is strengthening its commitment to SMBs and other businesses across Hong Kong with the launch of Microsoft SQL Server 2012, a cloud-ready information platform that addresses big data. It enables customers to quickly create and scale innovative Hybrid IT solutions across servers to private or public clouds, and manages any data, any size, on-premises or in the cloud backed by mission critical confidence.
Designed for the next generation of IT needs, Microsoft SQL Server 2012 offers powerful features such as SQL Server Data Quality Services to improve the quality of data by using organizational knowledge and third-party reference data providers to reliably profile, cleanse and match data. Clients can use Master Data Services (MDS) to create, manage, store, and access master data structures used for object mapping, reference data, and metadata management, and with the brand new MDS add-in for Excel, general users can manage centrally-processed data with much greater ease.
For more information about Microsoft SQL Server 2012: http://www.microsoft.com/sqlserver
Radica Intimate 3.9 (RI 3.9) – Radica Advanced Email Marketing Solution
Do you ever wanted to send tailor-made email content to your customers? Or target your campaign to a specific group of customers but complex segmentation on your old email system is too much of a pain? Radica Intimate (RI) solves all the above and more. With every step of your email campaign is laid out clearly on a graphic user interface. Segmenting your recipients by demographic or campaign response, sending personalized content and automated trigger follow-up emails, tracking deliverability and opt-out are all a few clicks away. Our new version RI 3.9 new high-lighted features as followings:
- Life-cycle Campaigner helps reduce the tremendous time and efforts needed to prepare a periodic campaign. All you need to do is build a ‘product promotion library’ for once and it will take care of the rest. The personalized offers on your membership renewal emails and birthday greetings to individual customers can be done without hassle. For any customers who have clicked on any offer in the email, this module will automatically send follow-ups to drive selling opportunities.
- Customer Loyalty Manager helps you analyze customer behavior easily. By proactively identifying inactive or active customers, you can create the most suitable follow-up campaigns for your selected target customers with a few clicks.
Know more about Radica Intimate 3.9，please visit http://www.radicasys.com/2075.shtml
1IDC: 2010 Digital Universe Study
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About RADICA
RADICA (Radica Systems Limited) found in 2000 is a leading eDatabase and Email marketing solution provider in Asia. Over 300 Enterprises had chosen RADICA to be their eMarketing Partner from the past years including LVMH groups, Mercedes Benz, Global Sources, HKTDC, Li Ning, BenQ，Ctrip. We won some big names customers in China including Moonbasa, Hantin Hotel groups, JinJiang Group, Pin An Insurance etc. Our flagship product Radica Intimate (RI) has license model, ASP model and we also have Email campaigns outsourcing service as well, with the flexibility of business models and our international management experiences and rich project management experience, we aim to help our customers to grow the eDatabase Value and expand their business in China, Asia and overseas via eMarketing.