SINGAPORE, May 12, 2014 – Microsoft Singapore today announced the appointment of Mr Colin Cheng as Consumer Channel Group Director to continue driving the momentum of its consumer business in Singapore.
As Director for the Consumer Channel Group for Microsoft Singapore, Colin is directly responsible for overseeing the growth of various business categories for the consumer market. He manages the OEM, Retail, Consumer Hardware & Software and Channels with partners such as mobile operators and hosting service providers. Colin will also develop and implement go-to-market plans for Windows Phone.
“In today’s fast-paced, ever-changing world, there is a need to deliver the best user experience to consumers. Colin’s addition to the team is indeed timely, and will strongly position us to meet and deliver these expectations. His expertise in leading and managing channel partners and the retail business for major technology companies will undoubtedly be of great value to the team. We are delighted to welcome Colin to our team, and we are confident that he will be able contribute greatly to the growth of the business in Singapore.” said Ms Jessica Tan, Managing Director, Microsoft Singapore.
Colin is a 30-year veteran of the technology industry, bringing with him a wealth of experience in regional IT and consumer sales, marketing and general management. He has pioneered and led various technologies and concepts in managing the retail business in a variety of channels and across diverse teams in South Asia.
In his previous role spanning over seven years in Apple South Asia, Colin was the Country Manager for Malaysia, Indonesia, Philippines and Emerging Markets. In his last two years in the role, he was responsible for managing and growing the Retail business in the Consumer Electronics segment for South Asia.
Prior to this, Colin spent close to six years as Director of Sales with SupportSoft Asia Pacific, which provides self-healing software solutions to Windows PCs and technology support services for Telcos and MNCs across Asia Pacific. Colin has also held roles in IBM, where he was previously responsible for the Software Channels business in South Asia and also served as General Manager and Branch Manager for two of the company’s joint-venture, system integrator companies in Singapore, which offered ERP Solutions, Consulting and Services to the SME and Enterprise sectors.
Colin said, “Microsoft is in a unique position right now as it strengthens and simplifies the core experiences for all consumers, and commit to delivering a cloud for everyone on every device. This opens up many new and exciting opportunities, and I’m thrilled to be joining Microsoft during this time. I look forward to contributing my knowledge and experiences while working with the very dynamic team here at Microsoft Singapore.”
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