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Microsoft Thailand has recognized 3 leading Thai organizations – SCBX, SCG Chemicals (SCGC), and the Office of the Council of State (OCS) – as “Frontier Firms,” innovative leaders who have seamlessly integrated AI with the human workforce. The company also revealed special report from the Work Trend Index 2025 report, which further underlines how organizations are shifting towards a new outlook and structure for how work is done in the era of AI.
New insights from Microsoft’s Work Trend Index report reveal the challenges facing today’s information workers – expanding further upon previous findings, which showed 88% of Thai employees feeling they lack sufficient energy and time to handle their workload. Microsoft 365 telemetry now reveals that workers worldwide receive on average one notification every 2 minutes – including emails, new messages in chat, or meetings and meeting invites – or 275 times per day. Additionally, half of all meetings occur during either 09:00-11:00 or 13:00-15:00 – often the most productive hours of each workday.
Mr. Dhanawat Suthumpun, Managing Director of Microsoft Thailand, said, “While most leaders still want to drive their organizations to grow further, employees are running up against their limits in time and energy. AI Agent has become an invaluable resource for these organizations, and many have chosen to build hybrid teams where human staff oversee AI teammates. Looking at the short term, 68% of Thai organizations have already implemented AI to automate certain systems and processes. In the long term, we are anticipating changes to team and organizational structures as well as career paths – especially when 83% of leaders believe AI will enable junior employees to engage in strategic work earlier in their careers.”
Beyond the additional data points and insights, Microsoft is also sharing recommendations for organizations seeking to adapt and grow into Frontier Firms:
- Apply the 80/20 Rule to workload distribution: Based on the principle that 80% of outcomes result from just 20% of the work done, Frontier Firms may consider delegating the other 80% of work that produces 20% of results to AI and various automated systems.
- Redesigning the work chart: AI is now capable of working across multiple departments or specific fields of expertise, paving the way for lines of communication to be redrawn for greater efficiency. With barriers between departments and teams partly dissolved, this can help reduce inter-departmental gaps and enhance organizational agility.
- Become an Agent Boss: Much like human employees, AI agents can learn, improve, offer feedback, and undergo performance evaluations. Th may start with simple actions such as adjusting the initial prompt, providing access to more datasets, or even direct dialogue with the AI. This is the future of work: human-agent teams built to adapt and scale.
AI Integration: Perspectives from Thai Frontier Firms
To further expand on the report’s insights, Microsoft Thailand invited three leading Thai organizations – SCBX, SCG Chemicals (SCGC), and the Office of the Council of State (OCS) – to share their views and experiences in making AI a core part of their teams, systems, and missions.
SCBX is continuing its transformation into an AI-first organization by encouraging employees across all departments and divisions to apply AI in ways that address their specific real-world challenges, boost efficiency at work, and open up new possibilities.
Ms. Lalinthip Yiampholphat, Head of Financial Planning and Data Intelligence of SCBX, said: “We support our employees in using AI to enhance efficiency at work. At the same time, we also encourage them to build on top of our existing functional capabilities. We can increase our operational performance, attention to detail, and scale up our work with AI systems developed by our own people, which ultimately demonstrates that every employee and every team can contribute to AI development in our organization without solely relying on IT specialists. For instance, our car title loan business has developed an automated system that analyzes communication between branch staff and customers to suggest potential improvements and ensure both high service quality and accuracy of information provided.”
SCGC, a leading innovator in polymers and sustainability solutions, has brought AI into the fold of everyday productivity. This has resulted in an “AI Everyday” environment that boosts productivity, accuracy, and agility in business processes while also contributing significantly to the company’s capacity to innovate and grow sustainably.
Mr. Sanya Chindaprasert, Enterprise Digital Director for SCGC, added, “We have adopted technologies such as Azure OpenAI Service, Power Platform, and AI Hub to drive AI development within our organization. We are seeing clear results in areas such as data processing for Market Intelligence and the use of Microsoft Azure OpenAI Service to create “AILY” – an AI tool that helps to encourage widespread use of AI at work and assists employees with their workload. Every employee can safely use internal data and resources with these AI solutions, enabling our organization to meaningfully change the way we work and make more effective business decisions.”
The Office of the Council of State has developed an AI project called “TH2OECD” to support Thailand’s mission of joining the Organization for Economic Co-operation and Development (OECD). Further work has been carried out to enhance internal document management systems to make existing legal papers more quickly and conveniently searched, referenced, and obtained for use with great accuracy.
Dr. Narun Popattanachai, Director of Regulatory Impact Analysis and Evaluation of Law, Law Reform Division, Office of the Council of State, noted, “AI enables us to overcome data-related challenges in many ways – from dealing with complex legal language to comparing and interpreting laws written in Thai and English to achieve a consistent standard across all areas. This is an exceptional way for us to analyze alignment and differences between our laws, policies, and frameworks with the legal instruments, recommendations, and standards determined by the OECD. Furthermore, our legal experts can work faster with AI assisting in legal document lookups, summarizing and establishing working guidelines, and updating laws and policies to better match today’s society.”
For more information on the Work Trend Index 2025 report, discover new findings from the additional special report here or revisit the original full report on Frontier Firms here.