- Korean companies accelerate AI work transformation; 77% of leaders expect digital labor to enhance workforce capabilities within 12–18 months.
- KB Life and Hanwha boost efficiency and strengthen collaboration with Copilot and low-code agents.
- LG Electronics and SK Innovation apply agentic AI to manufacturing for data analysis, quality enhancement, and process optimization.
- Amorepacific, Emart, POSCO International, and Hanwha Qcells leverage organizational knowledge to transform decision-making and accelerate innovation across business units.
September 25, 2025 – Microsoft announced success stories from leading Korean frontier firms that are integrating agentic AI across their operations to transform how they work and accelerate business outcomes.
Microsoft supports customers and partners across major global industries, including more than 85% of Fortune 500 companies, in driving business transformation under an “AI-first” strategy.
In Korea, AI work transformation is accelerating. According to Microsoft’s Work Trend Index 2025, released in May, 77% of Korean leaders expect digital labor to expand employee capabilities within the next 12 to 18 months.
Amid this trend, organizations across diverse industries—including △KB Life, △LG Electronics, △SK Innovation, △Amorepacific, △Emart, △POSCO International, △Hanwha, and △Hanwha Qcells—are realizing measurable business impact.
KB Life has deployed Microsoft 365 Copilot companywide, streamlining core tasks such as document processing, meeting notes, and scheduling. By automating large-scale document summarization and repetitive processes, the insurer has significantly improved speed and productivity, while expanding AI use through tailored agent development and change management training.
LG Electronics’ HS division developed CHATDA, an enterprise-scale big data analysis AI platform, powered by Microsoft Azure and Azure OpenAI. Having improved product quality and secured customer insights through vast amounts of data collected from tens of millions of devices worldwide, LG Electronics’ HS division has dramatically accelerated this speed with CHATDA.
Recently, CHATDA applied the concept of agentic AI to enhance service quality through question classification, code generation, and automated responses. Furthermore, by extending its scope to unstructured data and documents, it has enabled knowledge and expertise in home appliance R&D to flow more quickly within the company, thereby contributing to faster R&D and greater competitiveness. CHATDA is evolving into an AI agent platform that connects the division’s core intellectual assets with AI, strengthening the competitiveness of LG’s home appliance business.
SK Innovation has adopted a generative AI platform based on Microsoft Azure, applying AI to various tasks in the refining and petrochemical sectors. As a result, repetitive and time-consuming tasks such as engineering document search and analysis, data processing, and report writing are being performed much more easily and efficiently. In addition, by linking Power Automate, Azure OpenAI, and Teams with collaboration tools, the company has built an environment that automates repetitive tasks and supports intelligent workflows. Furthermore, as the foundation for employees to directly utilize and develop AI spreads, a culture of field-driven AI innovation is taking root.
Amorepacific has developed the AI Beauty Counselor (AIBC), which provides personalized beauty consultations based on Microsoft Azure OpenAI, and has designed a utilization strategy that ensures stability, safety, and quality. By building an agentic AI architecture in which specialized agents collaborate and integrating field data with internal systems, the company is enhancing the professionalism and quality of responses while also optimizing workflows and establishing collaborative networks between AI agents and people.
Emart has combined Microsoft 365 Copilot with Power Platform to automate repetitive tasks and improve efficiency across stores and headquarters. Employees are developing various agents, such as an HR FAQ chatbot and a produce market price search tool for buyers, to improve departmental efficiency, while also driving innovation in buyer tasks by linking with ERP data. Selected personnel within each team directly design agents needed for their team, with support from the IT department, thereby realizing practical, customized automation. These changes go beyond simple Q&A to reduce unnecessary work and automate core tasks, spreading innovation across customer service and overall internal operations.
POSCO International has built a system to analyze and utilize enterprise data through a data platform based on Microsoft Azure Fabric, improving data management and operational efficiency. In addition, by using natural language query data extraction functions as well as Power BI, Copilot, and Azure OpenAI, the company is reviewing an environment in which any employee can analyze data and apply predictive models, thereby strengthening AI- and data-driven decision-making.
Hanwha has introduced AI agents based on Copilot Studio to automate department-level tasks connected with internal knowledge, enhancing both security and productivity. The company operates agents such as the “Management Reporting Agent,” which supports executive reporting, and the “Environmental Regulation Agent,” which automatically reviews compliance. Hanwha is currently evolving these into Autonomous AI Agents, accelerating company-wide AI innovation.
Hanwha Qcells is innovating its business model through software-based expansion of the energy value chain and real-time energy optimization using various AI and IoT solutions including Microsoft Azure AI, Power Platform, and Fabric. It has implemented AI automation cases specialized for the energy industry, such as analysis of solar and energy storage permit documents, forecasting of energy savings, and prediction of grid service revenues. In practice, AI-based simulations and automated workflows have accelerated time-to-market by more than 30%, while also achieving tangible results such as energy cost reduction, carbon emission reduction, and enhanced grid stability.
Willy Cho, CEO of Microsoft Korea, said “AI is now moving beyond being a simple standalone solution to becoming a digital colleague integrated across enterprise systems. We are witnessing AI innovation rapidly spreading across collaboration, quality, and decision-making in all areas of work. Going forward, Microsoft will continue to actively support Korea’s major industries in embracing AI as a growth engine and evolving into frontier firms, as a trusted partner in AI transformation.”