Jakarta, 5 December 2024 – Microsoft announced recently that its AI-powered tool, Microsoft 365 Copilot, is now supporting Bahasa Indonesia, marking a significant milestone in enabling people and organizations across Indonesia to harness the power of AI in their native language. Copilot, integrated across Microsoft 365 applications like Word, Excel, and PowerPoint, helps people and organizations accelerate workflows, enhance decision-making, and drive operational effectivity.
Early adopter Telkomsel, for example, has seen significant productivity improvements since adopting the tool, with notable impacts such as reducing time spent on repetitive tasks, improving the quality of deliverables, and focusing resources to strategic initiatives. These enhancements have contributed to measurable benefits in both operational productivity and ultimately customer engagement.
“With Microsoft 365 Copilot now supporting Bahasa Indonesia, we are opening up new possibilities for organizations to transform how they work, enabling them to supercharge productivity, amplify creativity, and increase quality of work, with enterprise grade protection and responsible AI. Copilot is here to assist with everything from summarizing, creating/generating documents to performing complex data analysis, all in a language that feels natural for our customers in Indonesia. With nearly 70% fortune 500 companies now using Microsoft 365 Copilot, we continuously added new innovations from personal productivity into transforming business processes, with new capabilities such as Copilot Actions, agents, and Copilot Control System,” said Ricky Haryadi, Go-To-Market Lead, AI at Work & Cybersecurity at Microsoft ASEAN.
Empowering Indonesia with AI
The introduction of Microsoft 365 Copilot in Bahasa Indonesia comes at a crucial time when organizations are rapidly adopting digital transformation solutions to stay competitive. The tool enables seamless integration of AI into daily business operations, allowing employees to focus on higher-value tasks that drive growth. Microsoft 365 Copilot’s ability to understand and generate content in Bahasa Indonesia makes it a versatile tool for individuals and organizations across Indonesia.
Across divisions such as Marketing, as well as Finance and Business Solutions Management, Telkomsel teams are starting to leverage Microsoft 365 Copilot to achieve optimized effort, faster speed, and improved quality in their daily operations.
Marketing teams, for example, are using Microsoft 365 Copilot to streamline marketing programs, channel management, and campaign creation, as well as to enhance lead generation. Notable improvements include a reduction in the time spent recapping meeting details – 30 minutes per meeting as opposed to 2 hours – and creating higher-quality presentations as a result of the time savings. Microsoft 365 Copilot has also significantly improved output quality for the creation of persona configurations, summarizing 3000 conversations, that usually takes 2 days to process, into minutes.
Business Solutions Management teams, on the other hand, can gain insights on market competitors in just 10 minutes instead of 2 days and analyze customer sentiment in 2 days instead of 1 week, reflecting massive time-savings. Troubleshooting time for system logs now also takes 30 minutes instead of 3 hours.
Meanwhile, Finance teams are able to create more detailed documentation – 5 additional justification and processing documents. They are also able to draft other technical documents 3 times faster within the same period. Insights drawn from supporting documents have improved 30% in comprehensiveness. These results are aligned with the Projected Total Economic Impact of Microsoft 365 Copilot published by Forrester.
“Microsoft 365 Copilot has had a transformational impact on our day-to-day operations,” said Wira Manuara, Vice President IT Corporate Solutions and Cloud CoE Telkomsel. “Microsoft 365 Copilot has allowed our teams to focus on strategic initiatives that drive business growth and enhance customer satisfaction. Using Microsoft 365 Copilot in Bahasa Indonesia will make it even more accessible and effective for our teams.”
Driving AI Adoption Across Indonesia
The availability of Microsoft 365 Copilot in Bahasa Indonesia is set to accelerate the adoption of AI across various sectors in Indonesia, empowering more organizations to streamline their operations and enhance decision-making. Whether it’s drafting a budget proposal or conducting market analysis, Microsoft 365 Copilot’s AI-driven capabilities will make complex tasks simpler and more accessible to professionals working in their native language.
First introduced on November 1st 2023, Copilot has delivered more than 300 updates, including those announced in Wave 2 announcement and Microsoft Ignite 2024. As a result, Copilot responses are now more than two times faster on average, and response satisfaction has improved nearly three-fold. This is just a beginning.
“Our vision with Microsoft Copilot is to enable Indonesian businesses to be more productive and innovative by providing them with the tools they need to thrive in today’s fast-paced digital landscape,” continued Ricky. “With Copilot’s Bahasa Indonesia capabilities and continuous innovation, we look forward to seeing even more organizations across the country unlock the full potential of AI securely, in line with our mission to empower Indonesia to achieve more.”
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