At MAI (Microsoft AI), we don’t just build AI tools, we care about how real people interact with them.
So as 2025 wraps up, we’ve gone headfirst into a mountain of de-identified data, searching for the quirks, surprises, and secret patterns that shape everyday life with Copilot. We’re finding out just how far it fits into people’s daily rhythms, and how natural its uses have become: we often turn to AI for the things that matter most, like our health. We analyzed a sample of 37.5 million conversations to find out how people actually use it out in the world.
(Note: our system doesn’t just de-identify conversations; it only extracts the summary of the conversation, from which we learn the topic and the intent, and maintains full privacy.)
- Health dominates mobile usage: Across all months and times of day, health-related topics are the most common on mobile, reflecting how central wellness support has become in people’s everyday digital habits.
- Strong shifts based on calendar and time: February sees a marked rise in conversations about relationships, reminders for Valentine’s Day included, while early-morning hours show a surge in philosophical questions.
- Advice is on the rise: Beyond information search, more users seek personal guidance on relationships, decisions, and life planning, therefore underscoring Copilot’s growing role as a trusted companion for life’s everyday questions.
By analyzing high level topics and intents, we manage to learn all these insights while keeping maximum user data privacy. Understanding these patterns helps us make Copilot even better. By seeing what matters most to our users — health, creativity, and support during key moments — we can design features that truly fit into their life.
The full article on the Copilot Usage Report 2025 can be found here.