How can Croatia leap forward in AI adoption? In his recent interview with Lider magazine, Tomislav Vračić, NTO Europe South Multi-country Cluster for Microsoft paints a clear picture: speed and collaboration are key.
Tomislav Vračić explains that Croatia doesn’t need to “reinvent the wheel” because it can learn from mature markets and apply proven strategies to accelerate AI integration.
He emphasises three critical points:
- Agility is Croatian advantage: Smaller markets can move faster if they embrace change.
- Partnerships matter: Businesses, government, and academia must work together to build a strong AI ecosystem.
- Skills for the future: Investing in digital education and innovation will unlock long-term competitiveness.
One fascinating insight? Tomislav sees AI not just as a tech upgrade but as a strategic lever for transformation, a way to reshape industries and create new opportunities for growth.
“AI is not a distant future, it’s here, and those who act now will lead tomorrow.” – Tomislav Vračić
At Microsoft, people share this vision and are committed to empowering organisations with cutting-edge AI tools and resources to drive innovation responsibly and inclusively.
Read the full interview and join the conversation on how we can shape Croatia’s AI journey.
Top image: In an interview with Lider, Tomislav Vračić, NTO Europe South Multi-country Cluster for Microsoft, outlines how Croatia can accelerate AI adoption without reinventing the wheel. By learning from mature markets, Croatia can apply proven strategies to integrate AI effectively. Image courtesy of Microsoft.