Q&A: Robbie Bach, president of Microsoft’s Entertainment and Devices Division, and Warlene Gary, National PTA CEO, announced a partnership between the two organizations to advocate for a balanced approach to interactive media use.
DreamWorks Animation, Paramount, Universal and Warner join IT and consumer electronics industry leaders to extend and promote interactive experiences beyond optical media to new platforms.
A transcript of keynote remarks given by Robbie Bach, president of the Microsoft Entertainment & Devices Division, at the 2007 Microsoft MIX conference in Las Vegas, Nev. on May 1, 2007.