Bangkok –
11
June 2014 – Microsoft (Thailand) is ready to continue the evolution of Windows into the “cloud first, mobile first” era with the availability of Windows tablets through TG Fone, one of the largest mobile chain stores in Thailand. The partnership represents another important step in Windows’ transition into the booming mobile sector to present a streamlined yet full-featured experience across multiple device form factors.
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June 11, 2014 Mr. Haresh Khoobchandani, Managing Director, Microsoft (Thailand) Limited with Mr. Thavorn Thavornsapanant, Managing Director, TG Cellular World Limited |
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“Recent advances in mobile technology have brought the best out of the work-on-the-go attitude among Thai users,” said Haresh Khoobchandani, Managing Director, Microsoft (Thailand) Limited. “However, mobile devices in the market are by and large built for content consumption. Our vision is to eliminate this barrier to productivity with devices and services that serve up the full power of a PC and work on a connected platform, and that is exactly what we are offering in Windows tablets. The Windows platform is the one to deliver the best of both worlds – no matter what device you use or what you use it for.”
“Our partnership with TG Fone marks a significant step in introducing the work-and-play, always-connected Windows experience to consumers. For the first time in Thailand, Windows 8 tablets are now available through the mobile retail channel, streamlining the user experience right from the moment of purchase,” Khoobchandani added.
A consumer survey conducted by Canalys found that over 67% of consumers indicated a preference for a simplified and unified user experience across devices – a key element behind Windows 8.1’s design. Thanks to the integration of cloud-based services and the ability to run full-fledged desktop apps, Windows tablets effectively bridge the gap between corporate and consumer markets and deliver unprecedented versatility.
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June 11, 2014 (From left) Mr. Ekaraj Panjavinin, Consumer Channel Group Country Lead, Mr. Haresh Khoobchandani, Managing Director, Microsoft (Thailand) Limited with Mr. Thavorn Thavornsapanant, Managing Director, TG Cellular World Limited, Mr. Pairoj Thavornsapanant, Assistant Managing Director and Mr. Siri Thavornsapanant, Assistant Managing Director, TG Cellular World Limited |
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“We are delighted to have been appointed as the first mobile channel partner for Windows tablets in Thailand,” added Thavorn Thavornsapanant, Managing Director, TG Fone. “Windows has helped blurred the lines between mobile devices and full-fledged computers to present a more holistic user experience across different device categories. As a leading player in Thailand’s mobile retail sector with 170 outlets, we have always strived to offer our customers the very best devices for their needs, and Microsoft’s no-compromises vision of mobile computing is something we cannot afford to miss out on.”
The Acer Iconia W4 is the first Windows tablet to be available through TG Fone stores under this partnership. The compact 8-inch slate runs the full version of Windows 8.1, granting users access to touch-optimized apps on the Windows Store as well as countless applications on the familiar Windows desktop. Cellular connectivity keeps users online all day, and the preinstalled Microsoft Office suite makes the tablet ready for productivity right out of the box.
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Acer Iconia W4 June 11, 2014 The compact 8-inch slate Acer Iconia W4 is the first Windows tablet to be available through TG Fone stores under this partnership. The tablet runs the full version of Windows 8.1, granting users access to touch-optimized apps on the Windows Store as well as countless applications on the familiar Windows desktop. |
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The Iconia W4 will be joined by a wide range of Windows tablets at TG Fone stores in the near future. Discover the unparalleled versatility of the Iconia W4 today in special offers available at TG Fone stores at Central World, Central Pinklao, Central Ladprao, Central Bangna, Central Rama II, Central Rama IX, The Mall Bangkapi, The Mall Bangkae, Seacon Square, and Fashion Island. To learn more about the Windows platform and devices, visit http://windows.microsoft.com/.
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For further information, (press) please contact:
Thornthawat Thongnab or Sarayut Intarakosit
Hill+Knowlton Strategies Thailand
Tel: 0-2627-3501 ext. 106, 107
E-mail: [email protected], [email protected]