Surface Pro 3 redefines productivity in Thailand debut

Haresh Khoobchandani and Ekaraj Panjavinin
Haresh Khoobchandani and Ekaraj Panjavinin

August 27, 2014
Haresh Khoobchandani, Managing Director, Microsoft (Thailand) Limited and Ekaraj Panjavinin, Consumer Channel Group Lead, Microsoft (Thailand) Limited

Bangkok –


2014 – Microsoft is setting the stage for a new category of devices in the Thai market with the launch of the Surface Pro 3 – the tablet that can replace your laptop. Designed to deliver all the capabilities of a full PC in the profile of a sleek, lightweight tablet, the Surface Pro 3 is available now at BaNANA IT and IT City stores across Thailand.

The Surface Pro 3 brings together the key qualities of tablets and laptops, making for a device that fulfills productivity and leisure needs like no other. Weighing in at just 800 grams, the Surface Pro 3’s 9.1mm-thin body houses the full power of a 4th-generation Intel® Core™ processor – making it the thinnest and lightest PC ever made while still providing up to nine hours of web-browsing battery life. The new, continuous kickstand can adjust to any angle up to 150 degrees, while the 12-inch, Full HD Plus display and stereo speakers with Dolby® Audio enhanced sound combine to deliver an audiovisual experience of stunning clarity.

The Surface Pen, capable of detecting 256 levels of pressure, presents a premium drawing and note-taking experience to rival pen and paper. The Surface Pro Type Cover (sold separately) transforms the tablet into a full-function laptop with a simple snap. With Windows 8.1 Pro, the Surface Pro 3 offers users a rich ecosystem that covers millions of Windows desktop applications and over 155,000 touch-optimized apps on the Windows Store.


, Managing Director, Microsoft (Thailand) Limited, said, “As the productivity and platform company for a mobile-first, cloud-first world, Microsoft is working to create the best digital work and life experiences. Our Windows platform, which boasts more than 1.5 billion users worldwide, now covers a wide array of innovative device form factors and screen sizes. With the Surface Pro 3, we are bringing to the market a no-compromise device that has the balance and mobility of a tablet and the performance and functionality of a laptop, empowering users to do more and be more.”

A survey of 400 working professionals in Thailand commissioned by Microsoft found that 85% of Thai users rely exclusively on their laptops for work and only turn to tablets for leisure – the highest percentage in the eight surveyed Asia-Pacific countries. With three out of four Thai professionals owning three or more devices and 58% still carrying both a laptop and a tablet, there is clear demand for new devices that seamlessly deliver productivity, communication, and even entertainment capabilities in a highly mobile package.

“Our modern, converged life presents challenges that only a truly convergent device can overcome,” added Ekaraj Panjavinin, Consumer Channel Group Lead, Microsoft (Thailand) Limited. “The Surface Pro 3 is our answer to this dilemma. It is designed to take the most advantage of the power of Windows and seamlessly work with Microsoft’s world-class services like Office 365, OneDrive, and Skype. As the ultimate device to bridge the gap between work and leisure, the Surface Pro 3 enjoyed a very strong reception from consumers in the pre-order phase, making it the fastest-selling Surface device so far in Thailand.”

Surface Pro 3 Launch
Surface Pro 3 Launch

August 27, 2014
Microsoft (Thailand) Limited – led by Haresh Khoobchandani (right), Managing Director, and Ekaraj Panjavinin (2nd right), Consumer Channel Group Lead – officially launched the Surface Pro 3, the tablet that can replace your laptop, in Thailand alongside actor, producer and production house owner Peter Chaiyanam (left), actress and business executive Grace Mahadumrongkul (2nd left), and Natavudh Pungcharoenpong (middle), founder and CEO of Ookbee.

Thanks to an unprecedented combination of power, mobility, manageability and security, international companies such as BMW Group, The Coca-Cola Company and LVMH – Moët Hennessy Louis Vuitton have already committed to purchasing and deploying the device as one of the choices inside their organizations.

Pricing and availability

Microsoft is offering the Surface Pro 3 in five configurations, all with the Surface Pen included, at BaNANA IT and IT City stores nationwide, starting from 29,500 baht:

Intel Core i3 / 64GB29,500 baht
Intel Core i5 / 128GB35,500 baht
Intel Core i5 / 256GB44,500 baht
Intel Core i7 / 256GB53,900 baht
Intel Core i7 / 512GB69,900 baht

The Surface Pro Type Cover, which includes a Pen Loop for the Surface Pen, is available separately at 4,490 baht.

Along with general availability in Thailand today, customers in Australia, Austria, Belgium, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Malaysia, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom will also be able to experience the power and mobility of the Surface Pro 3, making the tablet available in 28 countries worldwide.

Organizations interested in purchasing the Surface Pro 3 for commercial use can reach out to Microsoft’s Authorized Device Resellers in Thailand: Addin Business Co., Ltd., Bhatara Progress Co., Ltd., SVOA PCL, Metro Systems Corporation PCL, and Supreme Distribution (Thailand) Co., Ltd.


For further information, (press) please contact:

Pornravee Suramool or Thornthawat Thongnab

Hill+Knowlton Strategies Thailand

Tel: 0-2627-3501 ext. 110, 106 or 081-735-9213, 083-225-4567

E-mail: [email protected], [email protected]