Bangkok – 5 March 2015 – Microsoft (Thailand) Limited announces the intent by Index Living Mall, the leading Thai furniture retailer, to deploy the Microsoft Dynamics for Retail (Dynamics AX 2012 R3), the only available complete end-to-end retail solution in a single platform. The modern retail business solution will deliver a complete and engaging shopping experience for customers with a seamless and differentiating omni-channel solution, which addresses critical scenarios that drive retailing today that is more modern, more mobile, and more global.
Index Living Mall has selected Microsoft Dynamics for Retail as their global Retail Management, and Supply Chain Management Solution. With an initial rollout of the project in Malaysia that went live in November 2014, Index Living Mall plans for a complete roll-out of the same solution in Thailand across all of their stores in mid-2015.
As customers evolved, shoppers today are taking charge of how, when and where they make purchases. As the demand for a more unique, personalized and seamless shopping experience rises, retailers need to adapt and remain relevant and compelling to an increasingly connected audience in a mobile-first, cloud-first world, yet be able to reach new customers.
Microsoft Dynamics for Retail empowers retailers from all sizes to be dynamic and deliver the complete shopping experience with a seamless and differentiated solution. The solution comes with end-to-end capabilities and can be deployed to fit retail businesses targeted to specific needs, or help complete business transformation including Point of Sale (POS), store operation, merchandising, e-commerce, call-center, marketing, customer-care, supply chain & logistics, financial and more. Retailers will be able to gain insights to operate with agility and provide customer experiences while building loyalty.
“Index Living Mall has a vision to be the top of mind home furnishing store in Asia, and we’re looking to grow our revenue by 15 billion THB over the duration of the next five years in a fast and smart way. Therefore, we need an infrastructure in place that can support us, and after evaluating several options, we decided to opt for Microsoft Dynamics for Retail as it supports our future growth with its flexibility, scalability and low cost of ownership to implement. Microsoft Dynamics for Retail also provides us with quick agile adaptation that allows our business to use the solution faster. We were also able to realize a quicker time to value aspect with its ease of use requiring minimal training of our staffs.
“Index Living Mall had started a pilot project with Aeon Index Living Sdn Bhd, a joint venture between Aeon CO.(M) BHD. Malaysia and Index Living Mall Thailand operation in Malaysia in November 2014 with a successful integration of our front and back office operations, allowing our customers there to enjoy a more seamless and better shopping experience with faster checkout time. We plan to go live with the solution in Thailand by middle of this year and Microsoft Dynamics for Retail will manage our retail and supply chain management with a single repository of customer and sales information behind the company’s many sales channels both new and old. We also look into how to use the solution on devices in our next phase, so that our staffs can access information anytime, anywhere, on any devices,” said Ekaridhi Patamasatayasonthi, Assistant Director International Business Development, Index Living Mall Co. Ltd.
“Technology has transformed how shoppers engage with today’s retailers,” added Wachirawuth Rattiwarakorn, Retail Industry Lead, ASEAN, Microsoft Asia. “With the new Microsoft Dynamics AX 2012 R3 release, we are delivering a solution that helps businesses like Index Living Mall deliver the best customer experience that is consistent across different channels with the shoppers. This solution allows retailers to deliver a complete shopping experience and integrate their various operations in one easy to use and flexible solution that can be implemented as either an end-to-end solution, or as individual business functions to complement retailers’ existing technologies. “
Reinforcing the value Microsoft Dynamics AX is delivering to businesses, Microsoft released a commissioned Forrester Consulting TEI (Total Economic Impact) study. Based on customer surveys and interviews, Forrester determined that a composite organization using Microsoft Dynamics AX 2012 had a three-year ROI of 92 percent, a payback period of 21 months and benefits of over US$6 million, highlighting the real benefit and time to value this solution delivers to customers.
Over 42,000 retailers use Microsoft Retail solutions globally today. Microsoft Dynamics for Retail is a widely available global retail solution deployed in more than 38 countries. Each year, Microsoft invests US$10 billion on R&D and there is significant technology innovation to be shared and leveraged across the entire Microsoft portfolio that focuses on enabling retailers to be successful.
Microsoft Dynamics for Retail can leverage on existing Microsoft technologies to give retailers a truly integrated platform to increase productivity and efficiency. Retailers have the option to host the system on premise, on cloud or through a hybrid model, and the ability to run the solution on mobile devices across operating systems (iOS, Android and Windows Phone) brings greater flexibility in delivering an enhanced omni-channel retail experience.
Microsoft Dynamics AX 2012 R3 is a significant step for the entire industry toward the future of ERP, with apps, devices and services in the cloud as cornerstones of its new capabilities. The advancements it offers in business logic and data model, cloud and new apps, and services and devices scenarios all set the stage for continued future innovation evolving directly from the functionality being delivered today. As a result, Microsoft Dynamics AX 2012 R3 is the ERP solution of choice for leading business organizations around the world – including Index Living Mall, Thailand’s largest lifestyle mall for home furnishing and accessories.
Customers and partners can learn about Microsoft Dynamics AX’s apps and mobile capabilities at http://blogs.msdn.com/b/dax/archive/2014/03/03/microsoft-dynamics-ax-2012-r3-devices-and-services-framework.aspx.
What is Microsoft Dynamics AX?
Microsoft Dynamics AX is a multi-language, multi-currency enterprise resource planning (ERP) business solution with comprehensive global business management features for financial, human resources, and operations management as well as additional industry capabilities for retailers, professional service industries, financial service businesses, manufacturers, and public sector organizations.
About Microsoft Thailand
Established in 1993, Microsoft (Thailand) Limited aims to Make 70 Million Lives Better by enabling Thai people and businesses to realize their full potential through technology that transforms the way people work, play, and communicate. We offer solution, services, and devices that deliver new opportunities, greater convenience, and enhanced value to people’s lives. Working with communities and the Thai government, Microsoft and its partners are committed to working closely with organizations and people across Thailand to fully harness the power of technology and innovation.
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Hill+Knowlton Strategies Thailand
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 Total Economic Impact Study of Microsoft Dynamics AX 2012, a commissioned study conducted by Forrester Consulting on behalf of Microsoft, December 2013