Empower people and organizations to do great things!
BANGKOK, July 29, 2015 – Microsoft Corp. announces that Windows 10 is available starting today as a free upgrade1 or upgrade-ready for new PCs and tablets. Windows 10 includes innovations for a familiar, yet more personal and productive experience. The most secure Windows ever, Windows 10 is delivered as a service and kept automatically up-to-date with innovations and security updates. Windows 10 offers one experience that will become available on the broadest range of devices, including PCs, tablets, phones and more — with more than 2,000 devices or configurations already in testing. The new Windows Store and Windows Software Development Kit also become available Wednesday, opening the door to new and innovative app experiences on Windows 10.
People around the world will celebrate the launch of Windows 10 today at fan celebrations in 13 countries and via a new yearlong initiative to celebrate people and organizations making a difference around the world. Microsoft encourages people to share how they plan to #UpgradeYourWorld and to vote for a global non-profit to receive a cash donation by simply tagging their social handle using #UpgradeYourWorld and #vote on Instagram, Facebook, or Twitter. More information on Upgrade Your World can be found at http://www.windows.com/upgradeyourworld.
“A new era of Windows starts today. From the beginning, Windows 10 has been unique — built with feedback from over 5 million fans, delivered as a service and offered as a free upgrade,” said Terry Myerson, executive vice president, Windows and Devices Group, at Microsoft. “Windows 10 delivers on our more personal computing vision, with a natural, mobile and trusted experience. Along with our partners, we’re excited to deliver the best Windows ever, which will empower people and organizations around the world to do great things.”
Windows 10: Best Windows ever
Windows 10 is fast and familiar – with the return of the Start menu and Live Tiles for instant, streaming updates of what matters most. Windows 10 is the most secure Windows Microsoft has ever released, with enhancements to Windows Defender and SmartScreen to help safeguard against viruses, malware and phishing and new innovations like Windows Hello2, which offers a fast, secured, password-free way to log in. Keeping up-to-date is also simple, as free updates will help people stay current with the latest features and security updates for the lifetime of the device.
Windows 10 is more personal and productive, with voice, pen and gesture inputs for natural interaction with PC’s. It’s designed to work with Office and Skype perfectly and allows you to switch between apps and stay organized with Snap and Task View. Windows 10 offers many innovative experiences and devices, including:
- The all new Office Mobile apps for Windows 10 tablets are available today in the Windows Store3. Built for work on-the-go, the Word, Excel and PowerPoint apps offer a consistent, touch-first experience for small tablets. And for all your digital note taking needs, the full featured OneNote app comes pre-installed with Windows 10. The upcoming release of the Office desktop apps (Office 2016) will offer our richest feature set for professional content creation. Designed for the precision of a keyboard and mouse, these apps will be optimized for large screen PCs, laptops, and 2-in-1 devices like the Surface Pro.
- New Microsoft Edge browser lets people quickly browse, read, and mark up and share the Web.
- Continuum optimizes apps and experiences beautifully across touch and desktop modes.
- Built-in apps including Photos; Maps; Microsoft’s new music app, Groove; and Movies & TV offer entertainment and productivity options. With OneDrive, files can be easily shared and kept up-to-date across all devices.
- A Microsoft Phone Companion app enables iPhones, Android or Windows phones to work seamlessly with Windows 10 devices.
Windows 10: Best platform for businesses
Feedback from millions of IT pros has shaped Windows 10, the most extensively tested version of Windows ever. Ready for corporate deployments, Windows 10 will help companies protect against modern cyberattacks, deliver experiences their employees will love and enable continuous innovation with a platform that keeps companies up-to-date with the latest technology. Businesses will be able to control the frequency of their updates and select the features and functionality that are right for each group of their employees.
Windows 10 includes built-in enterprise grade security, so customers can replace passwords with more secure options, protect corporate data and corporate identities, and run only the software they trust. New management and deployment tools simplify device management, help lower costs, and enable companies to power their business with the enterprise strength of the Microsoft Azure cloud.
Top apps available on Windows 10
The new Windows Store opened Wednesday and began accepting new apps for Windows 10. The Windows Store offers one-stop shopping for popular free and paid apps, games, movies, TV shows and the latest music, which can work across all Windows 10 devices. The new Windows Store is the only store where people can use Cortana to control apps with their voice5 and get real-time notifications on their app tiles. All Windows Store content is certified by Microsoft to help keep devices safer.
In a recent Microsoft poll in Asia Pacific conducted among app developers in 8 countries including Thailand, 78% of respondents said they are likely to develop apps for Windows 10 – citing the top three reasons being the opportunity to develop Universal apps that run across multiple devices like PC, mobile phones, tablets, Xbox, Embedded Devices and Wearables such as HoloLens; a potentially large Windows user base that the app will be exposed to as it was recently announced at BUILD that 1 million devices will be running on Windows 10 over the next two to three years; and it is now easier for existing iOS/Android apps to run on Windows 10.
Easy upgrade, devices now available
Upgrading to Windows 10 is easy for customers running a genuine Windows 7 or Windows 8.1 PC or tablet. Starting today, people who reserved their upgrade to Windows 10 will be notified in waves when their upgrade is ready to be installed. For business customers, Windows 10 is available to start deploying within their work environments, and starting Aug. 1, organizations that have volume licensing can upgrade to Windows 10 Enterprise and Windows 10 Education.
“We are very excited to finally introduce Windows 10 to Thailand. Microsoft fans in Thailand, our Thai Windows Insiders community and our enterprise customers have been demonstrating strong interest in this new generation of Windows, anticipating how Windows 10 will empower people, businesses and organizations in Thailand to do great things in a mobile-first, cloud-first era. Our retail partners are ready to help people upgrade to Windows 10, with our largest retail campaign ever globally – more than 100,000 trained retailers and tens of thousands of stores around the world. In Thailand, we are partnering five leading retailers IT City, Banana IT, J.I.B, Power Buy and CSC to introduce programs and provide upgrade support in a total of 75 retail outlets nationwide. Our goal is to train more than 1,500 support staff from 600 retail partners by year-end,” said Ekaraj Panjavinin, Consumer Channel Group director, Microsoft (Thailand) Limited.
“According to StatCounter (public source), 67% of PC/tablet users in Thailand are on Windows 7 and Windows 8. Existing users of Windows 7 and Windows 8.1 who receive an upgrade notification will find the do-it-yourself upgrade experience smooth and easy. And consumers who plan to purchase new devices can seek support from our Windows 10 upgrade kiosks in retail outlets nationwide for an easy and free upgrade to Windows 10,” said Rachod Isarankura Na Ayuthaya, Windows and Surface Client Business Group Lead, Microsoft (Thailand) Limited.
Additional information on upgrading, new and compatible devices, and apps for Windows can be found at http://www.windows.com. More information on Upgrade Your World can be found at http://www.windows.com/upgradeyourworld.
Microsoft (NASDAQ “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
1 Limited time free upgrade offer for qualified and genuine Windows 7 and 8/8.1 devices. Hardware and software requirements apply; see http://www.windows.com/windows10upgrade for details.
2 Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors.
3 An Office 365 subscription is required to edit Office apps on Windows 10 PCs or larger tablets.
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Pornravee Suramool and Jirapat Chantarotai
Hill+Knowlton Strategies Thailand
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