The tablet that can replace your laptop gets thinner, lighter and faster
Bangkok, 18 November 2015 – Today, Microsoft announced the retail availability for the Surface Pro 4 throughout Thailand from November 19th, 2015. The newest addition to the Surface line-up, the Surface Pro 4, has taken what people loved about the Surface Pro 3 and made it better, packing more power and performance into the thinnest, lightest Surface yet. The Surface Pro 4 is designed to bring out the best in Windows 10, and is a perfect fit for the built-in Windows 10 experience, which includes fast and secure login with Windows Hello, seamless transition between Tablet Mode and Desktop Mode with Continuum, and improved touch and pen experiences. Customers in Thailand can buy the Surface Pro 4 Intel® Core™ m, Core™ i5, and Core™ i7 models at IT City, Banana IT and PowerBuy stores nationwide.
At the launch event, held at E88, W-District Community Mall, press were joined by internationally-known orchestral conductor, Bundit Ungrangsee, and Thai born graphic illustrator, Pomme Chan, to demonstrate the power of the Surface Pro 4 and how it can be utilized for creative purposes. The unique performance combined an orchestral concert from Bundit Ugrangsee, with the aesthetically beautiful artwork designs created by Pomme Chan, both performed simultaneously on Surface Pro 4 for guests.
Surface Pro 4: Thinner, Lighter and More Powerful
At only 8.4 mm thin, the Surface Pro 4 features Windows 10 Pro, a stunning 12.3-inch PixelSense Display and 6th Generation Intel® Core™ m, Core™ i5, and Core™ i7 processors, enabling everyone from students to professionals to get more done on-the-go. The Surface Pro 4 is not only 30 percent more powerful than the Surface Pro 3 but it is also quieter, runs cooler and is even more efficient with up to nine hours of battery life[1].
The Surface Pro 4 is perfect for people who place a focus on portability, yet require more productivity and performance out of their devices – mobile professionals or people in business environments who need high levels of corporate access, data security and central manageability. All of this is available to consumers from 33,900 baht.
“The Surface Pro 4 brings together the performance of a laptop and the full power of Windows 10 with the portability of tablet” said Ekaraj Panjavinin, Consumer Channel Group Lead, Microsoft (Thailand) “Surface has transformed the category by focusing on productivity, creating a highly versatile device that people love to use. One of Microsoft’s key ambitions is to create more personal computing; the Surface Pro 4 runs on Windows 10 – Microsoft’s most intuitive and naturally interactive interface yet. These experiences are important to Microsoft, which recognizes that as we surround ourselves with multiple devices, we crave one experience across all of our technology,” added Ekaraj.
International Symphonic Conductor, Bundit Ungrangsee, comments, “The Surface Pro 4 provides me with the level of convenience I need as a conductor and a coach. The Surface Pen lets me quickly jot down notes and I no longer have to carry around stacks of music sheets, instead I store them all on this one device and have it with me around the world. One day, I would like to see my vision of a paperless orchestra brought to life! It’s a pleasure to join Microsoft to celebrate the launch of this forward-thinking technology, here in Thailand.”
Graphic designer and social influencer, Pomme Chan, says “As an avid photographer, professional illustrator and businesswoman, it’s fantastic to find a device which is versatile enough to fulfill all of my diverse requirements. I use the built-in 8MP camera to take pictures for inspiration almost every day, but most of all, I find myself using the Surface Pen feature to create digital designs and illustrations; I was surprised to learn that the pen recognizes up to 1,024 levels of pressure, so I can finally draw digitally with high levels of precision and accuracy.”
“We are very excited to introduce the Surface Pro 4 to our fans and customers in Thailand. The Surface Pro 4 is built from the success of the Surface Pro 3, which is globally admired, receiving universally positive feedback. With its appearance, battery efficiency, newly redesigned keyboard and Surface Pen, the new Surface Pro 4 can deliver an undeniably exceptional performance. Also, with the Surface Pro 4 running on the most secure Windows 10, Microsoft is bringing the most powerful and versatile hardware and platform together to help users power through everything they need to do,” said Rachod Isarankura Na Ayuthaya, Windows and Surface Client Business Group Lead, Microsoft (Thailand). “In addition to its unique 2-in-1 hardware, the Surface Pro 4 is incredibly efficient as it runs on the new Microsoft Windows 10 platform. Apps and desktop programs, such as Office 2016, can run side-by-side, allowing users to switch seamlessly from task-to-task,” added Rachod.
New Surface accessories, such as the new and improved Surface Pro 4 Type Cover[2], take Surface Pro 4 from tablet to laptop in an instant and feature a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing. In addition, the redesigned Surface Pen recognizes 1,024 levels of pressure sensitivity, letting you write, draw and mark documents with precision ink on one end and an eraser on the other.
Pricing and Availability
Customers can now purchase the Surface Pro 4 at IT City, Banana IT and PowerBuy stores nationwide. Microsoft is offering the Surface Pro 4 in six configurations, all with the Surface Pen included, at the following prices (inclusive of VAT):
- 128 GB 6th Generation Intel® Core™ M3 with 4 GB of RAM 33,900 baht
- 128 GB 6th Generation Intel® Core™ i5 with 4 GB of RAM 39,900 baht
- 256 GB 6th Generation Intel® Core™ i5 with 8 GB of RAM 49,900 baht
- 256 GB 6th Generation Intel® Core™ i7 with 8 GB of RAM 59,900 baht
- 256 GB 6th Generation Intel® Core™ i7 with 16 GB of RAM 67,900 baht
- 512 GB 6th Generation Intel® Core™ i7 with 16 GB of RAM 82,900 baht
The Surface Pro Type Cover is available separately in black and blue color at 5,190 baht. The Surface Pen is also available separately in black and blue color at 2,390 baht.
About Microsoft
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
Established in 1993, Microsoft (Thailand) Limited aims to Make 70 Million Lives Better by enabling Thai people and businesses to realize their full potential through technology that transforms the way people work, play, and communicate. We offer software, services, and devices that deliver new opportunities, greater convenience, and enhanced value to people’s lives. Working with communities and the Thai government, Microsoft and its partners are committed to working closely with organizations and people across Thailand to fully harness the power of technology and innovation.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Thailand News Center (https://news.microsoft.com/th-th-stage/), or keep track of the latest updates through the Microsoft Thailand Twitter account (@MicrosoftTH).
For further information, (press) please contact:
Pornravee Suramool or Nilawan Meedech
Hill+Knowlton Strategies Thailand
Tel: 0-2627-3501 ext. 110, 127 or 081-735-9213, 08-6980-6551
Email: [email protected], [email protected]
[1] For video playback; testing conducted by Microsoft in September 2015 using preproduction Intel Core™ i5, 256GB, 8GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except Wi-Fi was associated with a network and Auto-Brightness disabled. Battery life varies significantly with settings, usage and other factors.
[2] Type Cover sold separately.