Two new premium Lumia devices increase productivity and light up with Windows 10 will also be joined by the new Lumia 550 – Microsoft’s most affordable 4G LTE smartphone with Windows 10
Bangkok, Thailand, January 19, 2016 – Microsoft (Thailand) Ltd. today announced the availability of the Lumia 950 and Lumia 950XL in Thailand at THB20,700 and THB23,300 respectively. The newest flagship devices to join the Lumia portfolio and the first to ship with Windows 10, the Lumia 950 and Lumia 950 XL deliver a familiar and consistent experience that extends across your Windows devices, including innovative features like Windows Hello beta for Lumia and Continuum for phones. Combined with stunning HD displays, new PureView cameras with 20 megapixel sensors and triple LED natural flash that shoot 4K video, as well as the latest in processing power, Lumia 950 and Lumia 950 XL represent the best innovation from Microsoft.
“We designed Lumia 950 and Lumia 950 XL for people who want the most productive smartphones running the most productive operating system,” said Mark Trundle, Segment Lead for Thailand, Indonesia, Philippines, and Singapore, Microsoft Mobile Devices. “People like mobile professionals who want a premium phone that can work like a PC now have the perfect partner for their Windows 10 devices in Lumia 950 and Lumia 950 XL. With full Windows 10 and features like Continuum for phone, it’s easy to do more than ever from your phone whether you’re in the office, at home or on the road.”
In addition to the two flagship devices, the new Lumia 550, our most affordable 4G LTE smartphone with Windows 10, will also be available in Thailand for only THB 4,390.
Lumia 950 and Lumia 950 XL: Premium and Capable Handsets
- Lumia 950 and Lumia 950 XL are the first Lumia phones to come pre-loaded with Windows 10 – delivering on our promise of one familiar and consistent experience that transitions seamlessly across Windows devices from key apps like Office built-in to access to all your stuffs via OneDrive and the cloud.
- Both Lumia 950 and Lumia 950 XL feature Continuum for phones, enhanced by the optional Microsoft Display Dock accessory. This Windows 10 feature allows people to use their phone like a PC by connecting it to a monitor and transforming it for larger-screen entertainment, or adding a keyboard and mouse to work like a PC with Windows 10 apps like Microsoft Office, while simultaneously taking calls or performing other tasks.
- As the latest premium handsets, these phones boast superior performance. Both devices feature a QuadHD AMOLED display featuring up to 564ppi, which means photos, videos and even simple reading show up well, even in sunlight.
- And Microsoft’s PureView technology is built into both Lumia 950 and Lumia 950 XL cameras, boasting a 20MP sensor and triple LED natural flash. The camera captures the perfect image, even in the most challenging conditions, and those photos can be automatically synced across all Windows 10 devices with the Windows Photo app and shared easily with friends and family.
- Integrated with Cortana, these phones are perfect for those who want to stay organized and efficient. Cortana works across your entire Windows 10 device family, but is with you all the time with these phones. Set her up to give news updates, calendar reminders, messages, appointments or even flight information.
- To make this all possible, both phones also have the latest-generation Qualcomm® Snapdragon™ processors to get these things done faster.
The Lumia 950, Lumia 950XL and Lumia 550 are expected to be available in Thailand on 22nd January at an estimated retail price of THB20,700 for the Lumia 950; THB23,300 for the Lumia 950 XL; THB 4,390 for the Lumia 550.
The Lumia 950 and Lumia 950XL will be available in either black or white colour and customers can purchase Lumia 950 and Lumia 950 XL by visiting TG Fone, Jaymart, IT City, Banana IT and other major retailers across Thailand. In addition, customers can also purchase Lumia 950 and Lumia 950 XL at various instalment plans offered by retailers. For seven days from 22nd to 31st January, or till stock lasts whichever is earlier, customers who purchased the Lumia 950 XL will also be able to receive the Microsoft Display Dock (estimated retail price of THB2,920) for free.
The Lumia 550, will be available in either glossy white or matte black, and is expected to be available in TG Fone, Jaymart, Big C and other major retailers across Thailand.
About Microsoft Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
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About Microsoft Devices
The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.
For more information, press only:
Gerald Toh or Kewalin Lertsakwimarn
Hill+Knowlton Strategies Thailand
Tel: 0-2627-3501 ext. 158 or 130
E-mail: [email protected], [email protected]
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 Sold separately.
 Cortana available in select markets at launch; experience may vary by region and device.