Microsoft Online Store launches in Thailand in partnership with Lazada

 |   Pornravee Suramool

New one-stop shop promises ultimate convenience for consumers

Orapong Thien-Ngern (right), General Manager, Microsoft Thailand, and Tarin Thaniyavarn (left), Chief Commercial Officer, Lazada Thailand, were joined by the adorable happy lion Laz for the official opening of the Microsoft Online Store on Lazada Thailand.
Orapong Thien-Ngern (right), General Manager, Microsoft Thailand, and Tarin Thaniyavarn (left), Chief Commercial Officer, Lazada Thailand, were joined by the adorable happy lion Laz for the official opening of the Microsoft Online Store on Lazada Thailand.

Bangkok, March 9, 2016 – Today, Microsoft Thailand announced the official launch of its Microsoft Online Store on Lazada Thailand. Accessible at, the store will act as a one-stop shop for a complete assortment of Microsoft’s first- and third-party products, making it a destination for exclusive offers, great deals, and best-in-class customer experience.

Following the similar partnership between Microsoft and Lazada in Malaysia last year, Thailand becomes the second country in the region to welcome the Microsoft Online Store on the Lazada platform.

“The launch of the Microsoft Online Store on Lazada is an important milestone for Microsoft Thailand as the explosion of social and mobile technology has enabled the era of online shopping in Thailand,” said Orapong Thien-Ngern, General Manager, Microsoft Thailand. “Partnering with Lazada gives Microsoft an opportunity to build on our customer-centric approach and deliver our products and services to Thai customers via a platform that is already familiar to them.”

The Microsoft Online Store opening comes just days before Lazada celebrated its fourth anniversary in Thailand with four days of Birthday Sales from 15 to 18 March. Lazada has seen rapid growth since its launch in March 2012 thanks to its success in addressing key eCommerce challenges in Southeast Asia – such as dealing with logistical issues, and introducing reliable payment and delivery methods in the region. Today. Thai consumers can enjoy the full benefits of Microsoft products and Lazada’s services in one convenient destination.

Tarin Thaniyavarn, Chief Commercial Officer, Lazada Thailand, said, “We are delighted that Microsoft is launching its online store with Lazada. Together with Microsoft, we are making exciting, aspirational innovative products accessible to more consumers in Thailand. As the number one online shopping and selling destination, Lazada has become the clear one-stop choice for international brands like Microsoft to expand their business in the region.”

Thai consumers now have access to the full lineup of devices, software, and services from Microsoft via the online store on Lazada – including Surface, Lumia smartphones, Windows 10-powered laptops, tablets, and 2-in-1 devices, various hardware accessories, and the Office productivity suite. The Microsoft Online Store on Lazada will also serve as a destination for exclusive offers and great deals, starting with an exclusive limited deal on the Lumia 550. Priced at just 499 baht (90% off) after coupon code redemption, this affordable smartphone is ready to celebrate the online store’s arrival and bring the Windows 10 Mobile experience to consumers with the best possible value.

The Surface Pro 4, Microsoft’s thinnest, lightest, and most powerful tablet that acts as a laptop replacement, is also offered at a special price in a bundle with Office 365, zero percent installment plan, and a free sleeve. Furthermore, the Microsoft Online Store is also offering a limited number of Surface Pro 3 tablets with Core™ i7 and Core™ i5 processors at special prices, both including a free type cover.

These Lumia and Surface offers are just some of the first special deals that online shoppers will be able to enjoy on the Microsoft Online Store on Lazada from 9 March 2016 onward. For additional information, please refer to the list below or visit

Promotional Offer Details
Lumia 550 499 baht (90% off) after coupon redemption at purchase

Limited to 5 units per day on March 9-14 and 50 units per day on March 15-18

Lumia 950/950XL Bundle Every purchase comes with free Microsoft Wireless Display Adapter (2,300 baht value)
Surface 3


3,000-baht discount with free Type Cover (4,590 baht value)
Surface Pro 4 + Office 365 Bundle 3,000 baht off purchases of Surface Pro 4 with 8 or 16GB memory together with Office 365; includes free Surface sleeve
Surface Pro 3 Bundle 11,000 baht off plus free Type Cover (4,590 baht value) for Surface Pro 3 (Core i5 and Core i7 models)
Office 365 Save Now 530 baht off purchases of any Windows device with Microsoft Office 365
Windows Touch Device Buy any Windows Touch device, and save 1,000 baht

(1,500 baht savings with additional Office 365 purchase)

Windows Accessories Up to 10% off Surface accessories and up to 20% off all PC accessories

Free accessories for select Windows devices


About Microsoft
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

Established in 1993, Microsoft (Thailand) Limited aims to Make 70 Million Lives Better by enabling Thai people and businesses to realize their full potential through technology that transforms the way people work, play, and communicate. We offer software, services, and devices that deliver new opportunities, greater convenience, and enhanced value to people’s lives. Working with communities and the Thai government, Microsoft and its partners are committed to working closely with organizations and people across Thailand to fully harness the power of technology and innovation.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Thailand News Center (, or keep track of the latest updates through the Microsoft Thailand Twitter account (@MicrosoftTH).

About Lazada Group
Lazada Group operates Lazada, Southeast Asia’s number one online shopping and selling destination, with presence in Indonesia (, Malaysia (, the Philippines (, Singapore (, Thailand ( and Vietnam (

Launched in March 2012, Lazada Group has grown rapidly to over 5,500 employees. The company has an online footprint of 5 million daily visits to its sites and mobile apps, and the largest Facebook following in Southeast Asia with about 15 million fans.

Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada features a wide product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.

Lazada offers brands and merchants a marketplace solution with simple and direct access to about 550 million consumers in six countries through one retail channel.

Lazada Group also operates Lazada Express, a provider of logistics services, and helloPay, an easy-to-use online payment platform that provides consumers with a secure way of shopping online.

For further information, (press) please contact:
Pornravee Suramool or Thornthawat Thongnab
Hill+Knowlton Strategies Thailand
Tel: 0-2627-3501 ext. 110, 206 or 081-735-9213, 08-3225-4567
E-mail: [email protected], [email protected]