CIIE Exhibitors Alliance cross-committee cooperation, and “four-leaf clover” light up “Digital Beauty”
November 7, 2021, Shanghai – L’Oréal China and Microsoft China jointly announced “Technology Brings the Beauty of Enterprise intelligence — Building Digital Beauty together” initiative at the 4th China International Import Expo (CIIE), extending the partnership to address digital transformation, accelerate the L’Oréal China data platform and business innovation capabilities with the Microsoft Intelligent Cloud, and activate “Enterprise Intelligence”, accelerate the transformation of Beauty Tech. Both companies are core members of the CIIE Exhibitor Alliance. L’Oréal, the chairman of CIIE Exhibitor Alliance and Consumer Goods Committee, and Microsoft, a core member of Industrial Digital Transformation Committee, provide a new annotation for CIIE to play a role as a platform to promote industrial upgrading and innovation.
Zhao Feng, Chief Information Officer of L’Oréal China (Left) and Joe Bao, President of Microsoft China (Right) jointly announced “Technology Brings the Beauty of Enterprise intelligence — Building Digital Beauty together” initiative
As the world and China’s largest cosmetics group, L’Oréal has always emphasized the importance of innovation as its core driving force and taken transformation into a leader in beauty technology as the group strategic direction. The Microsoft Intelligent Cloud’s secure, reliable, and comprehensive cloud intelligence and big data services, low code development platform, and intelligent analysis and data insight tools will provide the cutting-edge technical support necessary for L’Oréal to build and enhance its innovation platform.
Joe Bao, President of Microsoft China (Left) and Zhao Feng, Chief Information Officer of L’Oréal China (Right)
at Microsoft Booth
As part of its deepening cooperation, L’Oréal and Microsoft will focus on developing “enterprise intelligence”. This means building a unified data platform using the Microsoft Intelligent Cloud’s big data capabilities and establishing a modern technology platform that spurs business innovation and empowers both enterprises and employees to guarantee business operation under different conditions, realizing “integrative at operation”. Also, through algorithm optimization, timely data analysis, and multidimensional data visualization, the cooperation will help in capturing business opportunities efficiently, maximizing enterprise value, and being “observant of data”. Moreover, intelligent features such as cognitive services will help enterprises be “elegant on intelligence” by optimizing the management and utilization of data assets. The cooperation between the two parties will also fully leverage the Power Platform, managing complexity with simplicity, reducing the threshold, cycle, and cost of business application development and making IT a true accelerator that empowers entrepreneurship across business departments.
Zhao Feng, Chief Information Officer of L’Oréal China
Zhao Feng, Chief Information Officer of L’Oréal China, said, “As one of the first beauty brands to embrace digital transformation and the one of the first beauty tech brands to evolve, L’Oréal has always highly sensitive to the pioneering technologies and actively promoted the applications of innovation technologies and our products, services and companies operating across the value chain. At the same time, we are expanding open innovation, including partnership with startups and technology leaders. Now, with the support provided by the Microsoft Intelligent Cloud, data services, and Power Platform, L’Oréal and Microsoft have engaged in a number of technical partnerships, to build a technology platform and capabilities to empower our businesses to innovate with greater flexibility and efficiency so that our solution closer to the Chinese consumer’s beauty consumption yearning. And for the continuous self-evolution of the company to build a stronger technological innovation infrastructure, so as to better ‘ Create the Beauty that Moves the World ‘.
Joe Bao, President of Microsoft China
Joe Bao, President of Microsoft China, said, “Nowadays, companies around the world are exploring ways to accelerate their digital transformation, and the successful transformation undertaken by L’Oréal with its beauty tech serves as a model for the industry. Its achievement is a testament to how digital technology can help companies establish global collaboration and accelerate business innovation, so that they can become a market leader. Microsoft looks forward to deepening our cooperation with L’Oréal by providing more Microsoft Intelligent Cloud services that help activate enterprise intelligence, unleash innovation, and open up more possibilities for L’Oréal.”
Visitors to CIIE are welcome to explore the L’Oréal booth (6.1H B2-01) and the Microsoft booth (4.1H B3-003) to learn more about the innovative achievements of L’Oréal Beauty Tech and the Microsoft Intelligent Cloud.
