The tablet that can replace your laptop gets thinner, lighter and faster
Hong Kong — November 12, 2015 — Today, Microsoft Hong Kong announced the retail availability of Surface Pro 4 and its accessories throughout Hong Kong starting November 19. The newest in the Surface lineup, Surface Pro 4 takes what people love about Surface Pro 3 and makes it better, packing more power and performance into the thinnest, lightest Surface yet. Designed to run full Microsoft Office and bring the best of Windows 10 to life – including Windows Hello, Surface Pen[1] and Microsoft Edge – Surface Pro 4 helps you power through anything you need to do. Hong Kong customers can buy the Surface Pro 4 Intel® Core™ m3, Core™ i5, and Core™ i7 models at the Microsoft Online Store and at authorized retailers including Broadway, Fortress and Suning.
“Surface has transformed the category by focusing on productivity, creating a highly versatile device that people love to use. Surface Pro 4 brings together the performance of a laptop and the full power of Windows 10 with the portability of a tablet” said Horace Chow, General Manager of Microsoft Hong Kong. “Surface is the fastest-growing major tablet in the Hong Kong market. Sales of Surface Pro 3 is triple that of its predecessor. More importantly, 98% of current Surface Pro 3 owners would recommend the tablet to friends and colleagues. Given the growing 2-in-1 device popularity in Asia, and with 17% of Asian millennials already owning such a device and another close to 23% wishing to own one for the upcoming holiday season, we are confident of the uptake of Surface Pro 4 in Hong Kong.”
At only 8.4 mm thin, Surface Pro 4 features Windows 10 Pro, a stunning 12.3-inch PixelSense Display and 6th Generation Intel® Core™ m3, Core™ i5, and Core™ i7 processors, enabling everyone from students to professionals as well as creators to get more done on the go and let their imagination go wild with the redesigned pressure-sensitive Surface pen. Marco Chan, a Hong Kong-based industrial designer who has dedicated his passion to 3D printing design, has made use of the Surface Pro 4 to create three-dimensional jewelry from a digital file. “The Surface Pro 4 is a great tool for people who want to be creative and productive on the go. When I was designing the 3D jewelry, the high quality display and the highly responsive Surface Pen allowed me to capture ideas anytime, anywhere, and refine every detail with ease. The device helped me turn complex designs into reality,” said Chan.
Surface Pro 4 and accessories
Starting at HK$6,988, Surface Pro 4 is not only 30% more powerful than Surface Pro 3 but also quieter, runs cooler and is even more efficient with up to nine hours of battery life[2]. Surface Pro 4 is also 50% faster than the MacBook Air[3]. Surface Pro 4 is perfect for people who place a premium on portability, yet require more productivity and performance out of their devices – mobile professionals or people in business environments who need high levels of corporate access, data security and central manageability. More information on device specs is available here.
New Surface accessories such as the new and improved Surface Pro 4 Type Cover[4] take Surface Pro 4 from tablet to laptop in an instant and features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing. The redesigned Surface Pen packs 1,024 levels of pressure sensitivity, letting you write, draw and mark documents with precision ink on one end and an eraser on the other. The Surface Pen comes in three colors – Silver, Black and Red at HK$468 while the Type Cover will be available in a range of colors including black, dark blue, light blue[5] and red. Not to miss the new Surface Dock Station for Surface Pro 4 and more information on new Surface accessories can be found here.
Surface Pro 4 for Business
With Surface Pro 4, Microsoft’s commitment to business continues with the largest set of early adopters of a Surface device in business ever. Globally, 13 customers from a variety of industries including mobile field sales, professional services, energy and the public sector have purchased Surface Pro 4 to help streamline operations and help employees maximize productivity. Additionally, Microsoft has expanded the Surface sales channel to more than 280 resellers in Hong Kong so businesses can more quickly and easily incorporate Surface into their environments. More information on Surface Pro 4 in business is available here.
Special Pre-Order Promotion
To celebrate the launch of Surface Pro 4, Microsoft is offering a special pre-order promotion to its valued customers until this Sunday (November 15). Upon purchase of a Surface Pro 4 with Surface Pro 4 Type Cover, customers will receive a complimentary Surface X Moleskine® Laptop Pouch. Catch the last chance while stock lasts!
For the pricing of different models and accessories, please refer to below:
| Surface Pro 4 Pricing | Microsoft Suggested Retail Price |
| Intel® Core™ m3 / 128 GB / 4 GB RAM | HK$6,988 |
| Intel® Core™ i5 / 128 GB / 4 GB RAM | HK$7,888 |
| Intel® Core™ i5 / 256 GB / 8 GB RAM | HK$10,288 |
| Intel® Core™ i7 / 256 GB / 8 GB RAM
(available from December 20) |
HK$12,388 |
| Intel® Core™ i7 / 256 GB / 16 GB RAM
(available from December 20) |
HK$13,988 |
| Intel® Core™ i7 / 512 GB / 16 GB RAM
(available from December 20) |
HK$17,088 |
| Surface Pen V3 (Silver, black, red) | HK$468 |
| Type Cover | HK$1,048 |
| Surface Dock | HK$1,618 |
| Extended Warranty (extended hardware service to 3 years available to commercial customers only) | HK$798 |
Please click here for download Surface Pro 4 fact sheet.
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[1] Surface Pen V3 will be available separately from early December 2015.
[2] For video playback; testing conducted by Microsoft in September 2015 using preproduction Intel®Core™ i5, 256GB, 8GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except Wi-Fi was associated with a network and Auto-Brightness disabled. Battery life varies significantly with settings, usage and other factors.
[3] This validated performance claim is for a Surface Pro 4 with an Intel®Core™ i7 against a MacBook Air with an Intel® Core™ i7. We used third-party industry standard benchmarks to test the best available Surface Pro 4 against the best available MacBook Air, and found that the Surface Pro 4 is approximately 50 percent faster than the MacBook Air.
[4] Type Cover sold separately.
[5] Type Cover in light blue color will only be available from December 2015.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Hong Kong was established in 1991.
For further information, press only:
Microsoft
Jocelyn Cheung
Tel: +852 2804-4437
Email: [email protected]
Hill+Knowlton Strategies for Microsoft
Oliver Kan
Tel: +852 2894 6273
Email: [email protected]
Nicole Chan
Tel: (852) 2894 6207
Email: [email protected]
