“Roads? Where we’re going, we don’t need roads…” – fair enough, but we’ll most certainly need food. With the planet’s biggest retail show (NRF) kicking off this week, what better way to start things off than getting a taste of what the future of retailing has in store for us? Showcased initially during last year’s food-themed Expo Milan in Italy, Italian Coop’s mesmerizing “Supermarket of the Future” is back for NRF’s Big Show with a dedicated exhibition showcasing their vision of the future of retailing and industry trends to come. Get ready for some serious inspiration!
Ever wondered what a trip to the supermarket might look like in 2050?
If you didn’t have the opportunity to visit the Future Food District and Coop’s visionary supermarket at the Expo Milan, just imagine walking through a fully supplied and functional forward-looking grocery store with over 1,500 products, powered up with over 250 Kinect devices and the latest digital technology.
“Supermarkets will still physically exist in 2050, but they will be transformed into places where people will go not only to shop, but also to meet other people and find relevant information about the high-quality products they’re looking for.”
Gabriele Tubertini, CIO of Coop Italia.
As you browse and pick your items, digital information pops up on digital screens hanging over the shelves. If you’re wondering where that olive oil is from, just point your finger at the bottle and start reading. Allergic to nuts? Bring it up on the screens and the system will tell you which products have nuts and which don’t. Looking to buy responsibly? Let the supermarket walk you through the products’ production chain. In the Supermarket of the Future, sensors, robots, interactive screens and apps will help you learn more about the products you’re buying, and help you in finding just the right ones for you. Have a look at the video below to get a better idea of what the supermarket is all about:
Imagined by Italian architect and MIT professor Carlo Ratti in collaboration with Coop, Italy’s largest retail chain with more than 7 million consumer members, the project was brought to life through a partnership between Microsoft, Avanade, Intel and Accenture. The Supermarket of the Future is, in a nutshell, an ultramodern sustainable take on the traditional local food market, with the benefits of high-tech equipment such as cloud technology, IoT and mobile technology.