Sydney, Australia — 27 November, 2012 — Microsoft Australia today has extended its Channel Agreement with Synnex Australia to include Microsoft Volume licensing distribution. Synnex Australia, a global IT supply chain services company, currently distributes FPP, OEM, Hardware and Gaming, now add Volume Licensing to their portfolio offering.
As one of Australia’s largest IT distributors, Synnex’s experience and reach particularly within the SMB market will help Microsoft achieve its goal of expanding its Volume Licensing business to new resellers. Volume licensing offers price advantages to resellers wishing to purchase five or more software licenses.
“It is with great pleasure that we announce the appointment of Synnex as a Microsoft Volume Licensing Distributor,” said Carolyn Darke, SMB Channel Sales and Distribution Lead, Microsoft Australia. “We have had a strong relationship with Synnex for many years and are excited by the extension of Open Licensing to their portfolio. Synnex helps us to extend our relationship with its unique resellers and partners to expand our Volume Licensing business and open up new avenues, especially within the SMB space. The channel and partner satisfaction is paramount to Microsoft and the expansion in our Distribution portfolio part of continued investment for growth.”
Synnex Australia has been an official distributor since 1999 and is further increasing the value it adds to the channel, by investing in extensive product sales and support training. This enables Synnex to strengthen its one-stop-shop distribution strategy it offers its customers and partners.
“This is an exciting time for Synnex. We have a long standing partnership with Microsoft in which time our relationship has gone from strength to strength,” said Kee Ong, CEO, Synnex Australia and New Zealand. “With the signing of the distribution agreement for Microsoft Volume Licensing, we are now able to offer the comprehensive suite of Microsoft products to our reseller partners,”
Both the industry and the Microsoft business is in a period of exciting change and the past twelve months have seen new and innovative products coming to market, including Windows 8 and Windows Phone 8.
“The way software is delivered to the end user is changing. We believe that today, Volume Licensing provides the most cost-effective means to deliver Microsoft products and technologies to the market. Working hand-in-hand with our reseller partners and Microsoft, Synnex is set to take advantage of this huge opportunity and grow the Volume Licensing business within the SMB space,” said Ong.
To assist its partners, Synnex has established a Licensing team who can be contacted via a dedicated phone number (1300 100 108) or via email ([email protected]).
For more information on Microsoft Volume licensing, please visit Microsoft Partner homepage.
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About Synnex:
Synnex Australia P/L, a global IT Supply Chain services company and one of the largest distribution companies in Australia, is a significant division of Synnex Technology International Corporation, the largest IT distribution company in the Asia Pacific region and ranked the third largest worldwide. Today, the worldwide strength of the Synnex group of companies is reflected by our international market share positions. Synnex Australia is highly respected within the IT distribution market in Australia and by the largest IT distributor in Taiwan. Internationally, Synnex is also, among the top two distribution companies in China, number one in Thailand and number three in North America. Moreover, it is a major player in Hong Kong, Japan, Mexico, UK and New Zealand.
Synnex endeavours to service all businesses in the IT industry including SME Resellers, System Integrators, Computer Retailers, Original Equipment Manufacturers, Corporate Retailers, National Retailers and VARs. Importantly, Synnex has established strategic partnerships with a large range of leading IT manufacturers. Synnex differentiates itself from its competitors by its expertise in Supply Chain Management (SCM). The strategic implementation of Just in Time Delivery (JIT) offers scheduled deliveries and an efficient RMA service provides rapid warranty replacement. Superior SCM also ensures inventory is available and items are current. For more information: www.synnex.com.au
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential. More information can be found: www.microsoft.com.au
For further information please contact: Marie-Claire Suter, Ogilvy PR, 02 8281 3815, [email protected]
