Surface Pro 3 Arrives in Australia

The tablet that can replace your laptop is on sale now at JB Hi-Fi, Harvey Norman, and authorised commercial resellers.

Sydney, Australia — Aug. 28, 2014 — Microsoft has today announced retail availability of Surface Pro 3 throughout Australia. The latest in the Surface lineup, Surface Pro 3 is a lightweight tablet that delivers all the power and performance of a laptop. Australian customers can buy any of the Surface Pro 3 Intel® Core™ i3, i5 or i7 models at JB Hi-Fi, Harvey Norman, and authorised commercial resellers. Microsoft is also pleased to announce that Coca-Cola Amatil and Fortescue Metals Group have chosen to partner with Microsoft in an early- adopter innovation program, receiving Surface Pro 3 today.

With 52% of working professionals in Australia identifying their occupations as mobile or requiring to work from anywhere rather than being deskbound, Surface Pro 3 arrives as Australian working professionals are increasingly looking for more powerful devices to be more productive at work and leisure. According to research conducted by Microsoft, 54% of working professionals are unwilling to carry both a laptop and tablet, while 44% of respondents who do not own a tablet said they could not find a device which gave them the best of both of a laptop and a tablet.
[Please click here to access an infographic summarising these survey findings]

In a world where true convergence of digital work and life have become pervasive, consumers are increasingly turning to hybrid or laptop devices to meet their needs. Surface Pro 3 can not only help working professionals in Australia lighten their loads, but also enable them to truly work from anywhere. Surface Pro 3 offers multiple processors, RAM and storage options in a sleek design that, with a simple click, transforms from a perfectly balanced tablet to a full-functioning laptop.

“More than ever, the work and play lives of Australian professionals are converging. Surface Pro 3 represents a step forward for the Surface family, taking the feedback from previous Surface versions and providing the ultimate device that enables people to work better and play better, all in one great device,” said Tina Flammer, Surface Product Manager, Microsoft Australia

“It really is the tablet that can replace your laptop – packing all the performance and power of a laptop into a thin, light and beautifully designed tablet. People need a device that meets the needs of the way their lives are being lived, and Surface Pro 3 is simply the best solution to make life work better.”

Surface Pro 3 – the sleek and premium tablet that enables work-life convergence

Surface Pro 3 is ideal for anyone who wants to streamline his or her lifestyle and get stuff done. Not just mobile professionals, but also students, creators, creatives and people in business environments who need high levels of corporate access, data security, creative tools and central manageability.

  • Surface Pro 3 features a 12-inch full high-definition (HD) display that is 30 percent thinner than the 11-inch MacBook Air and 32 percent thinner than Surface Pro 2 at just 0.36 inches and 1.76 pounds.
  • Fourth-generation Intel® Core™ processor options, amazing click-in keyboards1 and a multiposition kickstand take Surface Pro 3 from movie mode to working mode and all the way to writing mode.
  • Because Surface Pro 3 runs Windows 8.1 Pro, people can use the desktop software they rely on, such as Microsoft Office,2 while multitasking with side-by-side windows.
  • Surface Pro 3 delivers the best writing and drawing experience with Surface Pen. With just a click of the pen, Surface launches a fresh page in OneNote, so you can capture your thoughts immediately.
  • Get big-screen entertainment anywhere with a larger, full HD screen; built-in kickstand; great speakers with Dolby® Audio enhanced sound; and up to nine hours of Web-browsing battery life.

New Surface accessories, such as the improved Surface Pro Type Cover (AU$149.99RRP), take Surface Pro 3 from tablet to laptop in a snap. The new premium Surface Pen (AU$59.99RRP) with pressure sensitivity enables a more natural writing experience, while a full-size USB 3.0 port, microSD card reader and Mini DisplayPort allow for quick file transfers and easy connections to a range of peripherals.

Coupled with additional optional accessories, including a new Docking Station for Surface Pro 3 (available now in Australia at AU$229.99RRP) and a Surface Ethernet Adapter (AU$49.99RRP), Surface Pro 3 has all the features and capabilities of a complete laptop.

“The Surface Pro 3, based on the 4th generation Intel® Core™ processor, delivers the best experience and full benefits of Windows and Intel products. Designed in sleek thin and light form factor and adding Intel HD graphics, we believe Surface Pro 3 will bring compelling performance and experiences to both consumer and enterprise users,” said Gregory Bryant, Vice President and General Manager, Intel Asia-Pacific and Japan.

Surface Pro 3 – Microsoft Store exclusive

The Microsoft Store is offering the distinctive RED Surface Pro 3 type cover, available exclusively for customers purchasing via the Microsoft Store.

Surface Pro 3 for business

With the introduction of Surface Pro 3, Microsoft’s commitment to business has never been stronger. The versatile features of Surface Pro 3 allow commercial customers to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence. Along with Coca-Cola Amatil and Fortescue Metals Group deploying the device locally, global companies such as BMW Group, The Coca-Cola Company and LVMH – Moët Hennessy Louis Vuitton have already committed to purchasing and deploying the device inside their organisations.

“Surface Pro 3 is a truly innovative device that will replace both a tablet and a powerful laptop,” said Mario Mueller, vice president, IT infrastructure, BMW Group.

Microsoft is proud that these esteemed brands are adopting Surface Pro 3 to harness the promise of mobility to transform their customer experiences.


In Australia, customers can purchase Surface Pro 3 from today, starting at a recommended retail price (RRP) of AU$979.00 for the i3 64GB model by visiting JB Hi-Fi, Harvey Norman and Commercial customers should speak to their authorised resellers.

For more information on Surface, visit For more information on device specs and accessories, please visit the Microsoft News Center.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realise their full potential.

Some information relates to a pre-release product, which may be substantially modified before it is commercially released. Microsoft makes no warranties, express or implied, with respect to the information provided here.

1 Keyboard sold separately.
2 Microsoft Office sold separately.

For more information, press only:

Thomas Hunter
Ogilvy PR Australia
[email protected]
0448 877 222

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Visit Surface Newsroom at for b-roll clips.

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