A key to sales success is to understand the product you are selling. When you are selling the products that make a house a home it’s even more important. Your customers are trusting that the furniture they buy will withstand the rough and tumble of family life, be well priced and still look good. Being able to tell a customer about the craftsmanship of the dining table or how the mattress is sprung can help them make the right decision. Taking the time to really understand what the customer is looking for encourages satisfaction and loyalty – and in the process fuels the growth of the business. Amart Furniture is one of Australia’s leading furniture retailers with 63 stores across the country. Keeping Amart’s geographically diverse team of over 2000 up-to-date with products and developments is a key goal for the business. It also knows that additional benefits come from listening to the frontline about what customers are looking for such as product ranges, value and quality. It’s that sort of communications feedback loop that can help distinguish a business from its competition and build reputation and customer loyalty. Traditionally Amart relied on communicating via emails, newsletters and cascading information from senior leaders to managers and the frontline. As the business grew, internal communication become more challenging, customer expectations evolved, home furnishing trends accelerated and a fresh approach was required. Nick Shelton, General Manager of People at Amart Furniture, stresses that the transformation has proven vitally important for the company to be able to engage its team to better serve customers and accommodate their changing needs. “Communication is everything for us. In an organisation that covers 70 independent sites across the country, it is critical to be able to share information with the entire nation, simultaneously, and that’s always been a huge challenge.” But it was a challenge that had to be tackled because as Shelton says, “effective bottom-up communication is as important as top-down."

Amart Furniture transformation amplifies culture and employee engagement

Laguna Gold mines nuggets of data insight with transition to Microsoft Azure

Azure Central open for business – accelerates Government and national critical infrastructure transformation opportunity

Ground Breaking smartphone security solution empowers citizens and optimises emergency response

Microsoft partners play critical role in transforming national computing fabric with Microsoft’s Azure Australia Central

Victoria’s Supreme Court using Cloud as a strong foundation for its future

Digital Transformation to contribute $45 billion to Australia’s GDP by 2021

With great data comes great opportunity; Microsoft rises to the challenge

Blackwoods builds the brand and the business with transformational data analytics

Australians enlist creative spaces to foster new ideas

Newcrest mines rich seams of data spurring enterprise transformation and revenues

Sydney Motorway Corp steers the cloud route to strategic success