Xbox Canada and OVO Sound artist Roy Woods team up to unveil a limited edition capsule collection & social giveaway

 

  • Fans can follow @XboxCanada on Twitter for their chance to win the entire Roy Woods capsule collection or limited-edition clothing. 
  • With the capsule collection giving fans access into Wood’s creative process, fans can also get “all access” with Xbox All Access. With no upfront cost, Xbox All Access has everything you need to experience next-gen gaming. 

Today, Xbox Canada and OVO Sound’s artist, Roy Woods announced a collaboration to bring Canadians the ‘Roy Woods Capsule Collection,’ featuring a custom Xbox Series S, Xbox Wireless Controller and apparel designed by the Canadian singer, rapper and songwriter.  

With the Xbox Series S serving as a blank canvas, Woods takes his fans on the journey of his creative process, transforming Xbox’s smallest, sleekest console yet into a one-of-a-kind work of art. In the initial design stages, Woods looked to cover art from his favourite artists before ultimately landing on a design that was inspired by his upcoming album, Mixed Emotions, which is set to release in the coming weeks. 

Showing how a multi-disciplinary artist can create something for multiple avenues, Woods will also release a limited line of hoodies, borrowing the same design from the console and applying it to a unique clothing collection. 

Gearing up for a momentous next chapter, the multi-platinum artist recently unveiled a new single and music video entitled “Insecure” ahead of his forthcoming album Mixed Emotions arriving this year via OVO Sound. With 3.8 million monthly listeners on Spotify and more than 1 million social media followers across Instagram, Twitter and Facebook, Woods continues to live by the mantra he defined for himself at a young age – to say less and do more.”

 

“Xbox was my very first console. Fourteen years ago, from when I first started playing on it, I would have never expected the opportunity to create my very own capsule collection with the brand,” said Woods. “As a long-time Xbox fan and player, the Xbox Series S gave me the perfect amount of space to tell my story and bring my creative visions and passions to life. I chose the ‘pop art-esque’ design you see on the console as I felt that it could speak more to others and tell the story that I wanted to tell my fans.” 

Beginning today at 2:30 p.m. ET, Xbox and Roy Woods fans are encouraged to visit @XboxCanada’s Instagram page and leave questions for Roy on his upcoming capsule collection. Answers will be revealed during an ‘ask-me-anything’ event on the brand’s Instagram page on Friday, May 13th at 2:00 p.m. ET. 

Loyal Xbox and Roy Woods fans also have a chance to win the artist’s special capsule collection or limited-edition hoodies through a one-day social media contest, held at @XboxCanada’s Twitter page. 

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